YouTube is to ditch the 30 second ‘unskippable’ adverts in 2018, Google has confirmed to the BBC’s Newsround programme.
We have all been there, the “must watch” video that you are dying to see on YouTube, but have to frustratingly wait for 30 seconds while you are forced to watch an advert, well not for much longer.
One media agency said the move reflected the difference between online video and linear television services.
“The 30-second ad is a legacy from TV times,” said Will Smyth, head of media at the Agenda21 agency.
“It’s a standard TV unit which has been put online, but it’s not the most effective way to advertise.
“This will encourage advertisers to be more creative about the way they use the platform.”
Source: BBC News