Brands are now waking up to the disruptive power – and the unlimited possibilities – of augmented reality in Out-of-Home (OOH) advertising.
Here at 3rockAR, home of our world-renowned Magic Mirror experience, we thought we’d shed a bit more light on the power of using augmented reality in this way.
So, what’s it like to experience Magic Mirror?
Glad you asked, because augmented reality Magic Mirror experiences are really what we’re all about here at 3rockAR – it’s what we’re most famous for.
An augmented reality Magic Mirror experience can be anything from entering a zen, trance-like state (like this experience we created for Yakult), to feeling the adrenaline rush of having dragons leap out the screen at you!
And everything in between, for that matter.
It’s such a visual experience and words can only tell you so much. Just watch our AR Magic Mirror showreel below, and you’ll see exactly what we mean:
Advice from an AR expert
When it comes to augmented reality, the only limit’s your imagination – which can either be very freeing, or a bit overwhelming! You may be asking yourself what you can create, and where to even begin.
Well, if you decide you’d like to make an impact with something as powerful as an augmented reality mirror experience (like the 3rock Magic Mirror), the partner you choose should be happy to work with you to help you create something that:
- Truly fits your brand and message
- Is sure to make an impact for all the right reasons
- Delivers you the results you need
Like this experience we created for Jack Daniels that ticks all the boxes:
It’s also important to choose a partner who won’t just create the experience and take care of all the heavy lifting, but who’ll also promote it for you, too.
I’d recommend speaking to a couple of agencies, and choosing one who listens to what you’re actually trying to achieve. Ask them questions, and ask to see examples of their work – and the results!
To sum it up…
Thanks for reading, and I hope this blog has helped give you a better idea of what you can achieve with an augmented reality Magic Mirror experience. Each one is completely unique!
Want to explore the possibilities of creating a 3rockAR Magic Mirror experience for your audience? Feel free to get in touch with us today, and one of our friendly team will be more than happy to talk you through your options.
Written by: Toby Ginn, Co-founder/Director
Get in touch via our contact page or call 0203 588 6140.