What is Print Mixed Reality, Anyway?

Aug 11, 2021

3 min read

What is Print Mixed Reality, we hear you ask?

Well, imagine you’ve spent a fortune on your advertising materials such as posters and physical products – maybe your campaign’s been running successfully for a while now.

But how can you breathe fresh life into it, and garner even more interest for your products, services or campaign?

Well, that’s where we come in!

What is print mixed reality?

Print Mixed Reality can turn the static into the dynamic, bring your materials to life, and can even be retrofitted to existing campaigns to deliver that extra oomph for your OOH and DOOH advertising!

What it is, is that your audience can look at a poster, product, flyer or other materials (like a box for a pair of trainers) and scan a QR code to automatically bring up more information on what they’re looking at.

It could be in the form of a video, a mascot, a game… or something else entirely! The beauty of it is that there’s no need for an app download – it just works seamlessly on any smartphone.

Trackable results with Print Mixed Reality

Another great benefit of Print MR is that you can even track your results, as Print MR can be integrated with any ecommerce platform.

You’ll be able to see which campaigns get the most engagement, so you can tailor future campaigns accordingly.

To give you an idea of how it might work for you, check out this video:

And to get an even better idea of how it works in practice – as well as all the steps involved when creating your own Print Mixed Reality campaign – visit our Print MR page.

Advice from an AR expert

Interested in using augmented reality for your brand, but not sure if Print Mixed Reality is the best option for your campaign? There are a few different routes you can go down, and Print MR is just one of them.

I’d recommend speaking to an AR agency who specialises in not only creating the experiences, but actually promoting them to get the best results.

They should be happy to listen to what you’re trying to achieve, talk you through your options, and provide you with some free, no-obligation advice.

To sum it up…

Thanks for reading. Essentially, Print MR is an amazing OOH and DOOH option for your brand – whether you want to refresh your old campaigns, or launch something entirely new!

If you’d like to learn more about your options for creating a Print Mixed Reality campaign, feel free to get in touch today – we’re a friendly bunch and we’re always happy to help.

What do you think of Print Mixed Reality? We’d love to hear your thoughts.

Written by: Toby Ginn, Co-founder/Director

Get in touch via our contact page or call 0203 588 6140.

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