What exactly is a digital presence? Simply how you or your business appears online.
Today, you have social media, mobile, and all forms of online advertising to consider when it comes to creating a digital presence for your brand.
And that means much more than having just a website.
It includes the following:
- all your social media channels (Facebook, Twitter, Instagram, Google Plus – you name it)
- office or store locations (for example, Google Maps)
- online reviews (Google or Yelp)
- directory listings
It may seem like a lot more work (and it is), but digital presence can take your business to the next level.
No matter what your business is about, if you lack an online presence, you might get plunged into obscurity.
Most people tend to use Google or other search engines to find information about a business or company.
If they aren’t able to find anything about your business online, it can seriously impact your credibility and market reputation.
As a matter of fact, businesses need to build an online presence in order to boost their advertising, productivity, and sales.
How can your brand benefit from an online presence?
Being online helps your customers easily access you and your products or services.
Similarly, it allows businesses to get to their target audience.
The internet has brought everyone closer.
With a digital presence, you can showcase your products to a larger audience and convert your leads into customers.
An online presence allows you to demonstrate your industry knowledge and expertise without bragging.
You can (indirectly) explain why you’re the best in your industry.
You build trust.
According to Forbes, most people form a first impression within the first seven seconds.
Today, most people will search for a business online first before driving to the company’s location.
What kind of impression will you leave with them?