What is augmented reality? Back to basics!

Apr 8, 2020

1 min read

What is augmented reality is a question we get asked a lot, so in this blog post we are going back to basics.

Welcome to augmented reality 101.

In a nutshell augmented reality (AR) is the integration of digital information with a user’s environment in real time.

Unlike virtual reality (VR), which creates a totally artificial environment, AR uses the existing environment and overlays new digital information on top of it.

AR essentially is a live direct or indirect view of a physical real-world environment supplemented by computer-generated sensory input such as sound, video, graphics or GPS data, resulting in an enhanced perception of reality.

Thomas Caudell was a researcher at Boeing when he first coined the term augmented reality in 1990, as he described how the head-mounted displays that the electricians used when assembling complicated wiring harnesses worked and one of the first commercial uses of AR was circa 1998 when the yellow “first down” line appeared in televised American Football games.

These days AR is huge both in the commercial and consumer world, with many analysts forecasting it to expand even further over the next few years, already augmented reality technology is used in many industries that include healthcare, public safety, commerce, tourism, entertainment and marketing to name but a few.

To find out how we can help you engage in a closer relationship with your customers and prospects by utilising augmented reality simply contact us here.




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