Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast.
Adoption of AR technology in the enterprise is growing. AR headsets and glasses are used in manufacturing, logistics, remote service, retail, medical, and education. One popular AR application is providing ‘see-what-I-see’ functionality, enabling off-site specialists to provide real-time guidance and expertise to troubleshoot an issue. Others superimpose process steps by step information on dials and switches in workflow situations.
Augmented reality (AR) overlays digital information and experiences on the physical world while virtual reality (VR) creates a new interactive digital environment. AR has the potential to radically change the customer experience (especially in retail) and the way employees perform their work (e.g., assisting in machinery maintenance). VR will have a more limited impact, but can play a disruptive role in consumer applications. Example of current use: Lowe’s Introduces In-Store Navigation Using Augmented Reality.
At the moment, most people think of augmented glasses and virtual headsets as a novelty, but where these headsets will add real value is in enterprise. Traditional presentations will soon be supported by such glasses or contact lenses, which bring up supporting information or figures to help employees engage with the presentation and provide extra, tailored information.
Training will be a particularly key area in which virtual and augmented reality will come to the fore. Situational virtual and augmented reality training can simulate environments which would be hard to practise otherwise – for example, surgeons performing intricate cases or pilots trialling a new cockpit design.
In industries which require huge amounts of technical knowledge, augmented reality will come in to its own and provide essential support. Imagine a police bomb disposal unit is deployed to neutralise a suspicious package in a busy city. As the officer approaches the package, his headset flashes up relevant and potentially lifesaving information such as temperature levels, chemical analysis and information on how to neutralise that specific type of bomb.