Augmented Reality (AR) has become the buzzword of the year. It’s almost impossible to find someone who has never heard of Pokemon Go, a bestselling AR mobile game played by millions of people all over the world.
But, as you’re probably aware, augmented reality goes beyond games. It’s literally everywhere: education, entertainment, healthcare – the list goes on.
Plus, it’s much more accessible than Virtual Reality (VR), as all you need to get involved is your smartphone.
So I guess it was only a matter of fact before it would enter the advertising world. What makes it so hot?
AR makes advertising fun again. It evokes an emotional connection between the advert and your audience, a connection that is no longer existent in traditional advertising. AR technology adds magic to day-to-day objects we don’t seem to notice anymore.
Imagine a screen at the airport. You would only look at it to extract information in regards to your flight. Then this happens:
This would immediately grab your attention! Isn’t what you want from your ads?
Excellent customer experience wins sales, there is no doubt about that.
Now, AR allows your customers’ imagination to guide them as they virtually experience your product. Say, you’re an online furniture brand. With AR, consumers will be able to virtually place a number of sofas in their own house and choose the ones they like the most.
Sounds too good to be true?
IKEA AR Advertising Campaign
It’s always good to be first to market, particularly when it comes to technology. While other forms of advertising, such as display, print and digital marketing are still a great way to communicate with your audience, AR will certainly help you attract new consumers.
AR is popular with a wide range of consumers, from children and tech-savvy millennials to baby boomers – basically, anyone owning a smartphone.