The Power Of Call To Action In Advertising

Apr 6, 2020

2 min read

The call to action is what gives you a chance to point your audience to take an action on your advert that will result in conversions.

Ultimately, it’s what encourages your customers to buy your product or service whilst looking at your ad.

Not including it in your ad will cost you your budget and simply won’t bring any ROI.

Can you afford that?

There are literally thousands of different types of calls to action- whether you want the user to do something or respond in some way.

Here are some examples of most effective CTA’s:

  • Buy Now
  • Order Now
  • Click Here To Subscribe
  • Find Out More
  • Visit Our Website (…)
  • Add To Cart / Wishlist

And so it goes on.

A CTA can be used to spur users to take any step: download a PDF, fill out a form, buy a product, or even just click through to another page.

But how do you get it right?

Keep it Simple, Direct and Clear

If it’s the email list you’re looking to grow, keep the subscription short and clear. If you make it overly complicated, your audience will only end up getting annoyed with having to go through a lot of unnecessary questions.

You’re asking users to act, so you need to make them understand that they’ll get something worthwhile in return.

The final technique to make your CTAs more effective is to give them a sense of urgency.

Offering what your viewers want makes your ads logical to click and adding a personal touch makes the click feel less threatening, but why should they click now?

On the other hand, you should avoid:

Ambiguity – confusing your audience does not pay off. If you’re selling Product A and they think you’re selling Product B, or a support package or anything else, that’s BAD.

Wordiness – this isn’t the time for an essay. You’ve made your pitch, ow get to the point.

Vagueness – don’t leave them wondering what you’re asking them to do.

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