How To Boost Your Sales with Augmented Reality

How To Boost Your Sales with Augmented Reality | 3RockAR

Global augmented reality market gains are projected to top $133.8 billion by 2021. The sales, manufacturing, and retail sectors are all seeing increased growth in AR spending and may even surpass consumer spending by 2021. The question is, how augmented reality technology can be used to grow your sales? Although the AR technology is said to be still […]

Who is your customer avatar? No, not that blue alien!

Who is your customer avatar? 3rockar advertising

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or […]

Virtual and augmented reality: The future of the workplace

Virtual and Augmented Reality: Future of workplace 3rockAR Blog

Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast. Adoption of AR […]

Virtual Reality Pictionary

Virtual Reality Pictionary - 3rockar advertising augmented reality

Virtual reality Pictionary, just those 3 words sum up hilarity (well it does for our inner geek) however on America’s The Tonight Show starring Jimmy Fallon, this game is a reality. On Monday nights show guests Scarlett Johansson, Dove Cameron and Michael Che and presenter Jimmy Fallon played a hilarious game of virtual reality Pictionary. […]

How one guy got fit and lost over 50 pounds playing a VR game

How one guy got fit and lost over 50 pounds playing a VR game 3rockar

Fit and gaming aren’t usually words that go hand in hand, and fitness is not usually the most advertised use for virtual reality, however Telltale’s Job Stauffer says VR saved his life in an interview with PC Gamer. Obviously there is no overnight cure for weight loss and no one can claim that VR is […]

Jon Favreau delves into virtual reality for movies

Jon Favreau delves into virtual reality for movies 3rockar

Jon Favreau, one of the most successful directors in Hollywood, behind such films as Iron Man and The Jungle Book, is spearheading the way in exploring the unique storytelling aspects of virtual reality. His latest project called “Gnomes and Goblins” is a brief interactive 360 degree scene currently available on the HTC Vive and very […]

GDC 2017 virtual reality cords are cut!

GDC 2017 virtual reality cords are cut! 3rockar

GDC (Game Developers Conference) is where the freshest and most exciting tech gets showcased. There has been a virtual reality presence at previous GDC’s of course, however at this particular convention there was a change in the air, and certainly there was one aspect of VR that really dominated at GDC 2017, and that was […]

Google is turning new mixed reality headsets invisible, kind of?

Google is turning new mixed reality headsets invisible, kind of? 3rockar

Let’s be honest if you have ever watched someone wear and use a VR headset, you know how odd they can look, however Google is looking at a new mixed reality tech that removes the headset from a virtual reality experience so that spectators can actually see the wearers’ facial expressions in real time. The […]

Do you want a trip in to a mixed reality environment?

Augmented reality is beneficial in marketing 3rockar

What is mixed reality? How does it differ from virtual reality and augmented reality? Or is it the same thing? Mixed reality (MR) is where the real and virtual world merges, producing new environments and where physical and digital objects can co-exist and interact in real time, however it does not take place only in […]

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to “poor foot traffic” It could be a difficult […]