Tag - technology

Augmented Reality in Architecture | 3rockAR Advertising

Augmented Reality in Architecture

Augmented reality has found its way into yet another industry by providing a far more accurate view of what will be built.   Trying to explain a new design to a client can be tough. Most architects have transitioned from creating solely 2D plans to creating 3D models of their designs. This works perfectly in alignment with augmented reality as now these models can be used to their full potential. AR has been used in video gaming and media entertainment for a much [...]

5 Incredible Real Use Cases for Augmented Reality | 3RockAR Advertising

3 Incredible Real Use Cases for Augmented Reality

Augmented Reality technology can make a significant impact in pretty much every industry - here are the best current real-life applications of AR! There are hundreds of Augmented Reality uses in real-life, such as training, work and consumer applications in various industries including public safety, healthcare, tourism, gas and oil, and marketing. The first commercial application of AR technology was the yellow "first down" line that began appearing in televised football games in 1998. Some other popular examples of AR apps [...]

Google Maps Augmented Reality Feature Is Here | 3RockAR Advertising

Google Maps Augmented Reality Feature Is Here

Google LLC has started rolling out a new augmented reality feature in Google Maps to some users after first teasing the technology at its I/O conference in May.     Google Maps' augmented reality navigation is finally rolling out several months after its debut, although you might still have to wait a while. The company told the Wall Street Journal the walking-focused feature will be available shortly, but only to Local Guides (community reviewers) at first. The feature will need "more testing" before it's available to everyone else, Google said. Still, this [...]

Don't miss our Magic Mirror at the Science Museum! 3rockAR

Don’t miss our Magic Mirror at the Science Museum!

Unleash your competitive side at the Science Museum this month with Sweat, Tears and Triumph Lates, held in collaboration with Sport Relief. Learn how to throw a mean punch with The Boxing Academy, see Savage Skills stunt riders perform and get ready for a bout with Muslim Girls Fence. Hear from celebrities Harry Judd, Charlie Webster and Kimberley Walsh as they explore the positive impact sport has had on their lives. Find out from the founder of parkrun how the [...]

customer avatar

Who is your customer avatar? No, not that blue alien!

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or service to will help your company in all marketing and advertising endeavours, as you can tailor and pitch your message and identity directly to them. Define a clear customer Avatar and [...]

hololens_augmented_reality_healthcare_spinal_surgery

Microsoft HoloLens might one day assist in spine surgeries

Microsoft HoloLens may find its way into operating rooms of the future, as medical technology firm Scopis has created the first mixed-reality interface for surgeons on the high-powered augmented reality headset. Designed primarily for open and minimally invasive spinal surgery, Scopis' AR-powered tech claims to improve the accuracy and speed of surgeons wearing the HoloLens by showing precise angles and positions of equipment. The company claims that its system can use 3D tracking with the HoloLens to help accurately find spinal [...]

augmented reality is changing manufacturing

Augmented reality is changing manufacturing

Augmented reality is changing manufacturing across the world. From aerospace to automotives, augmented reality is not only increasingly being used on the factory floor, it´s revolutionising it as it can overlay virtual reality over actual objects, providing all the necessary data an operative  needs to make an assessment or perform a task. As well as operational efficiency, augmented and virtual reality are also streamlining the manufacturing design phase. At Lockheed Martin, a global security and aerospace company, technicians can wear augmented reality [...]

flying drones with augmented reality

Flying drones with augmented reality?

Flying drones with augmented reality apparently can be a lot more safer and enjoyable as the two technologies are becoming increasingly compatible. Whether it is using the drones as a courier service to deliver parcels or in high risk industries like mining, the potential for drones is enormous and already we are seeing companies and individuals make use of them in both consumer and industrial fields. However, with the increase in the use of drones the has also had to be [...]

iPhone 8 augmented reality Siri

Concept images imagine Apple’s iPhone 8 with gorgeous Siri based augmented reality

Hungarian designer Gabor Balogh has released a set of concept renders of how the new Apple iPhone 8 could possibly use augmented reality technology to let Siri connect with the real world. By the looks of these renders the iPhone would display a translucent version of whatever the rear facing camera is pointed at and holding down a 'virtual home button' makes the view clear allowing the user to issue commands to Siri based on what they see. As an example, [...]