AR Glasses Could Help Visually Impaired

AR Glasses Could Help Visually Impaired 3rockAR Advertising

Augmented Reality glasses enhance mobility and function in patients who have difficulty with peripheral vision or seeing in low light. In a new study of patients with retinitis pigmentosa, an inherited degenerative eye disease that results in poor vision, Keck School of Medicine of USC researchers found that adapted augmented reality (AR) glasses can improve […]

Augmented Reality Affect Our Behaviour in the Real World

Augmented Reality Affect Our Behaviour in the Real World | 3rockAR

As major technology firms race to roll out augmented reality products, Stanford researchers are learning how it affects people’s behaviour – in both the physical world and a digitally enhanced one.   A new study from Stanford’s School of Humanities and Sciences has found that augmented reality (AR) experiences significantly affect people’s behaviour in the real world, […]

Augmented Reality in Architecture

Augmented Reality in Architecture | 3rockAR Advertising

Augmented reality has found its way into yet another industry by providing a far more accurate view of what will be built.   Trying to explain a new design to a client can be tough. Most architects have transitioned from creating solely 2D plans to creating 3D models of their designs. This works perfectly in […]

3 Incredible Real Use Cases for Augmented Reality

3 Incredible Real Use Cases for Augmented Reality | 3RockAR Advertising

Augmented Reality technology can make a significant impact in pretty much every industry – here are the best current real-life applications of AR! There are hundreds of Augmented Reality uses in real-life, such as training, work and consumer applications in various industries including public safety, healthcare, tourism, gas and oil, and marketing. The first commercial […]

Google Maps Augmented Reality Feature Is Here

Google Maps Augmented Reality Feature Is Here | 3RockAR Advertising

Google LLC has started rolling out a new augmented reality feature in Google Maps to some users after first teasing the technology at its I/O conference in May.     Google Maps’ augmented reality navigation is finally rolling out several months after its debut, although you might still have to wait a while. The company told the Wall Street Journal the walking-focused […]

Don’t miss our Magic Mirror at the Science Museum!

Don't miss our Magic Mirror at the Science Museum! 3rockAR

Unleash your competitive side at the Science Museum this month with Sweat, Tears and Triumph Lates, held in collaboration with Sport Relief. Learn how to throw a mean punch with The Boxing Academy, see Savage Skills stunt riders perform and get ready for a bout with Muslim Girls Fence. Hear from celebrities Harry Judd, Charlie […]

Who is your customer avatar? No, not that blue alien!

Who is your customer avatar? 3rockar advertising

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or […]

Microsoft HoloLens might one day assist in spine surgeries

Microsoft HoloLens becomes an AR assistant for spinal surgery 3RockAR

Microsoft HoloLens may find its way into operating rooms of the future, as medical technology firm Scopis has created the first mixed-reality interface for surgeons on the high-powered augmented reality headset. Designed primarily for open and minimally invasive spinal surgery, Scopis’ AR-powered tech claims to improve the accuracy and speed of surgeons wearing the HoloLens […]

Lego Batman augmented reality experience

Lego Batman augmented reality experience - 3RockAR Advertising

We were so excited to work with Warner Bros in Switzerland to bring this Lego Batman augmented reality to experience to life. Check out the video on the official Warner Bros Switzerland YouTube channel here;  

Augmented reality is changing manufacturing

Augmented reality is changing manufacturing - 3RockAR Advertising

Augmented reality is changing manufacturing across the world. From aerospace to automotives, augmented reality is not only increasingly being used on the factory floor, it´s revolutionising it as it can overlay virtual reality over actual objects, providing all the necessary data an operative  needs to make an assessment or perform a task. As well as operational […]