Is Amazon considering augmented reality furniture and appliance stores?

Is Amazon considering augmented reality furniture and appliance stores? 3rockR

Amazon is considering having augmented reality furniture stores according to sources from the New York Times, they state that the online retail giant is ‘exploring’ the idea of utilising augmented reality so users can visualise how the items would appear in their own homes before pushing the button on the purchase. Although this is, at […]

Augmented reality is changing manufacturing

Augmented reality is changing manufacturing - 3RockAR Advertising

Augmented reality is changing manufacturing across the world. From aerospace to automotives, augmented reality is not only increasingly being used on the factory floor, it´s revolutionising it as it can overlay virtual reality over actual objects, providing all the necessary data an operative  needs to make an assessment or perform a task. As well as operational […]

Flying drones with augmented reality?

Flying drones with augmented reality? 3rockar

Flying drones with augmented reality apparently can be a lot more safer and enjoyable as the two technologies are becoming increasingly compatible. Whether it is using the drones as a courier service to deliver parcels or in high risk industries like mining, the potential for drones is enormous and already we are seeing companies and […]

Augmented reality is changing the shape of remote technical support

Augmented reality is changing the shape of remote technical support 3rockar

Augmented reality really does have the potential to change the landscape of remote technical support. The essence of technical support comes in when there is a problem in the consumers reality, something isn’t working, either a physical product such as a computer, TV or smartphone or a service such as a business consumer losing WiFi […]

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to “poor foot traffic” It could be a difficult […]

Augmented Reality In Entertainment Industry

Augmented Reality In Entertainment Industry

Augmented reality. The words conjure thoughts of science fiction and video games. But this science fictional technology is now reality and has applications that span far beyond the video game industry. Magic Leap, an augmented reality company that received $542 million from Google, recently released a video, which showcased its technology in an ordinary real-life venue. […]

Augmented Reality In Healthcare Industry

Augmented Reality In Healthcare Industry

The medical vertical has one of the most important and practical applications of AR and VR such as helping doctors to conduct surgeries effectively, improving fitness, and teaching complex subjects to medical students. According to a recent study from IndustryARC, the global market value of Augmented Reality and Virtual Reality was around $1.2 Billion in […]

Augmented Reality And Its Uses: Education And Training

Augmented Reality And Its Uses: Education And Training

There are many different ways for people to be educated and trained with regard to specific information and skills they need. These methods include classroom lectures with textbooks, computers, handheld devices, and other electronic appliances. But what if you consider augmented reality as one of them?  Augmented reality, while not necessarily a new technology, is […]

What Is The Difference Between Augmented Reality And Virtual Reality?

What Is The Difference Between Augmented Reality And Virtual Reality?

Both, Virtual Reality (VR) and Augmented Reality (AR) are rising to the impossible and earning a lot of media attention as well as promising tremendous growth. The two frequently come up in the same conversations and are often confused with one another by the less informed. So what is the difference? Let’s start simple and get into the definitions. […]

The next step in technology: Augmented Reality

The next step in technology: Augmented Reality

Reality isn’t what is used to be. With increasingly powerful technologies, the virtual scene generated by the computer is designed to enhance the user’s sensory perception of the virtual world they are seeing or interacting with. Like most technologies that eventually reach a mass market, augmented reality (or AR), has been gestating in university labs, […]