Tag - Technology News

Augmented Reality Roundup: January 2019 | 3RockAR Advertising

Augmented Reality Roundup: January 2019

January 2019 is almost over, which means it's time to look back and see what's changed in the Augmented Reality space.   Blippar is back with new plans After the reports of the much-hyped AR startup, Blippar, going into administration once it failed to pull together an emergency funding deal back in December 2018, the London based AR startup is back. The assets of the old Blippar, Inc. were purchased by an existing investor, Candy Ventures of London. The new company will be called (surprise, surprise) [...]

Augmented Reality Offers More Than Just Interactive Gaming Experience

Augmented Reality Offers More Than Just Interactive Gaming Experience

Do you ever wonder what other real-world Augmented Reality (AR) applications are there? Here’s a look at AR uses in real world you may have seen. Although augmented reality has been around for years, only up until recently we started seeing the technology in everyday life applications. As AR becomes more sophisticated and the cost-saving and business applications expand, the demand and investment in AR will increase. In fact, it's predicted that there will be 1 billion augmented reality users by 2020. So, where [...]


Microsoft HoloLens might one day assist in spine surgeries

Microsoft HoloLens may find its way into operating rooms of the future, as medical technology firm Scopis has created the first mixed-reality interface for surgeons on the high-powered augmented reality headset. Designed primarily for open and minimally invasive spinal surgery, Scopis' AR-powered tech claims to improve the accuracy and speed of surgeons wearing the HoloLens by showing precise angles and positions of equipment. The company claims that its system can use 3D tracking with the HoloLens to help accurately find spinal [...]

President Obama using VR headset in his office White House

Virtual and augmented reality: The future of the workplace

Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast. Adoption of AR technology in the enterprise is growing.  AR headsets and glasses are used in manufacturing, logistics, remote service, retail, medical, and education.  One popular AR application [...]

apple augmented reality glasses

Apple is reportedly stepping up it’s development of augmented reality glasses

Apple is reportedly "stepping up its efforts" in developing augmented reality glasses, allocating more resources to the project with the aim of pushing them from just research into an actual consumer product. There have been plenty of rumours on Apple using augmented reality technology in the new iPhone. The new buzz is that the company has put AR technology above it's self-driving car initiative, Project Titan as it's next big priority, after the newest version of the iPhone. Tim Cook the Chief [...]

Amazon furniture

Is Amazon considering augmented reality furniture and appliance stores?

Amazon is considering having augmented reality furniture stores according to sources from the New York Times, they state that the online retail giant is 'exploring' the idea of utilising augmented reality so users can visualise how the items would appear in their own homes before pushing the button on the purchase. Although this is, at the minute at least, speculation, Amazon has already started rolling out physical stores, currently having five bricks and mortar shops with their Amazon Books in [...]

flying drones with augmented reality

Flying drones with augmented reality?

Flying drones with augmented reality apparently can be a lot more safer and enjoyable as the two technologies are becoming increasingly compatible. Whether it is using the drones as a courier service to deliver parcels or in high risk industries like mining, the potential for drones is enormous and already we are seeing companies and individuals make use of them in both consumer and industrial fields. However, with the increase in the use of drones the has also had to be [...]

iPhone 8 augmented reality Siri

Concept images imagine Apple’s iPhone 8 with gorgeous Siri based augmented reality

Hungarian designer Gabor Balogh has released a set of concept renders of how the new Apple iPhone 8 could possibly use augmented reality technology to let Siri connect with the real world. By the looks of these renders the iPhone would display a translucent version of whatever the rear facing camera is pointed at and holding down a 'virtual home button' makes the view clear allowing the user to issue commands to Siri based on what they see. As an example, [...]

augmented reality wayray

Alibaba puts $18 million into augmented reality car nav startup WayRay

Alibaba has led an $18 million funding round in to WayRay, a company based in Switzerland which is an augmented reality car navigation startup, just one day after Intel purchased Mobileye, a driverless car technology. Vitaly Ponomarev the company founder and CEO said in a statement “At the moment, WayRay is the world’s only developer that integrates augmented reality systems into cars, it gives us an advantage over traditional HUDs and provides the opportunity to collaborate with the largest global [...]

Jon Favreau Hollywod Sign

Jon Favreau delves into virtual reality for movies

Jon Favreau, one of the most successful directors in Hollywood, behind such films as Iron Man and The Jungle Book, is spearheading the way in exploring the unique storytelling aspects of virtual reality. His latest project called "Gnomes and Goblins" is a brief interactive 360 degree scene currently available on the HTC Vive and very soon for Oculus Rift. Clearly both VR and AR have massive potential in every aspect of life as we know it, from gaming to military and [...]