Augmented Reality Roundup: October 2019

Augmented Reality Roundup: October 2019 3rockAR Advertising

Let’s take a look at what’s been happening in the Augmented Reality space for October 2019. VR/AR startup valuations reach $45 billion (on paper) Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include non-pure play AR/VR startups discussed below, […]

Augmented Reality Roundup: September 2019

Augmented Reality Roundup: September 2019 3rockAR Advertising

Let’s take a look at what’s been happening in the Augmented Reality space for September 2019. Facebook says it will build AR glasses and map the world Facebook has confirmed (yet again) that it’s building augmented reality glasses, and it announced a project called “Live Maps” that will create 3D maps of the world. At the Oculus […]

AR Glasses Could Help Visually Impaired

AR Glasses Could Help Visually Impaired 3rockAR Advertising

Augmented Reality glasses enhance mobility and function in patients who have difficulty with peripheral vision or seeing in low light. In a new study of patients with retinitis pigmentosa, an inherited degenerative eye disease that results in poor vision, Keck School of Medicine of USC researchers found that adapted augmented reality (AR) glasses can improve […]

Augmented Reality Is The Future Of Design

Augmented Reality Is The Future Of Design 3rockAR Advertising

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on wearable […]

Apple Reportedly Abandons Its Augmented Reality Dreams

Apple Reportedly Abandons Its Augmented Reality Dreams | 3rockAR

Apple has reportedly ceased the development of its augmented reality (AR) glasses project, according to people familiar with the matter, per DigiTimes report. The report, which has now been translated, suggests that the team behind building the glasses could not successfully come up with the necessary lightweight design and that there was issues with 5G […]

Augmented Reality Roundup: June 2019

Augmented Reality Roundup: June 2019 | 3rockAR Advertising

June 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   YouTube Lets You Try on Makeup Using Augmented Reality   Google-owned YouTube announced that it will begin using augmented reality to allow viewers to try on makeup as they’re watching videos. With AR Beauty […]

How 5G Will Impact Augmented Reality

How 5G Will Impact Augmented Reality | 3RockAR Advertising

5G could be the key to unlocking Augmented Reality’s potential. We all know by now that 5G is going to be a big deal. The next generation mobile network will provide ubiquitous gigabit connection speeds, extremely low latency and unrestricted capacity. In fact, it’s rather difficult to imagine a modern industry that won’t be positively affected by […]

How Augmented Reality Will Change Driving and Car Manufacturing

How Augmented Reality Will Change Driving & Car Manufacturing 3RockAR

One day, augmented reality will likely become such a natural way of telegraphing information to drivers and passengers, looking at physical screens will feel like a quaint, distant memory. The success of automotive companies directly depends on the launching of advanced technologies. In the last years, automotive industry experts agree that the near future of […]

Augmented Reality Roundup: March 2019

Augmented Reality Roundup: March 2019 | 3RockAR Advertising

March 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Apple augmented reality headset to launch in 2020   TF International Securities analyst Ming-Chi Ku believes that Apple’s 2020 iPhone will ship alongside a pair of augmented reality glasses. Rumours of Apple bringing […]

Apple augmented reality headset to launch in 2020

Apple augmented reality headset to launch in 2020 | 3RockAR Advertising

TF International Securities analyst Ming-Chi Ku believes that Apple’s 2020 iPhone will ship alongside a pair of augmented reality glasses.   Rumours of Apple bringing augmented-reality glasses to market have been circulating for almost five years now, but they’ve mainly been speculating based on patents and Apple hiring up a lot of talent in the […]