Tag - social media marketing

facebook is changing its algorithm again 3rockar

Facebook is changing its algorithm (again)

Thursday, Facebook CEO Mark Zuckerberg told the New York Times that the social network will revamp its news feed to emphasize “meaningful interaction” between friends and family.   And that is good news. If you're a Facebook users (who isn't these days?), you have noticed that the platform now prioritises engagement (and monopolising users’ attention) above almost all other considerations. While this update has helped propel the company’s revenue to record highs, hitting about $34 billion last year, FB users are clearly unhappy. “We built Facebook to [...]

social media marketing mistakes to avoid 3rockar

Social media marketing mistakes to avoid

I hope that by now, you are aware of the opportunities social media marketing can offer your business. If not, you're probably not using it either at all, or it doesn't show any results. Which means you're not doing it right. With so many options and tools available, it is easy to make mistakes that can hurt both your campaign and your brand. Let's talk about the most common social media mistakes that could be sabotaging your results: Marketing without a strategy Like with [...]

social_selling

The Importance of Social Selling

You've heard of social media marketing, right? But have you heard of social selling? Do you know what it is? It's not the same as social media marketing or social media advertising. It's using the social media platforms to connect, network, build a relationship and reach your sales goals with your target audience. As Hootsuite explains it: "It’s the modern way to develop meaningful relationships with potential customers that keep you—and your brand—front of mind, so you’re the natural first point of contact when a [...]