Tag - psychology

Advertising Psychology: How To Incorporate It In Your Strategy | 3rockAR

Advertising Psychology: How To Incorporate It In Your Strategy

Advertising psychology has long been helping marketers to influence customer's behaviour and essentially, increasing the return on investment. The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. Smart, skilful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behaviour is incredibly interesting, and [...]

Psychology in Advertising

The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. Here are a few tips and tricks for using psychology to your own marketing campaign’s advantage: Run emotional ideas Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits–which often have a psychological component–generally outsell [...]