Understanding how psychographics can help increase the effectiveness of your advertising campaigns
The key to a truly effective (and profitable) advertising campaign is knowing and understanding your target audience. But for a truly powerful advertising campaign we need to know more than just the demographic we are targeting and marketing to. Which is where...
What Is A Digital Presence?
What exactly is a digital presence? Simply how you or your business appears online. Today, you have social media, mobile, and all forms of online advertising to consider when it comes to creating a digital presence for your brand. And that means much more than having...
Connecting With Generation Z Consumers
Generation Z, or the Post-Digital Generation is ‘slightly’ different to the Millennials – and so should be your marketing approach. While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first...