Augmented Reality Roundup: December 2019

Augmented Reality Roundup: December 2019 3rockar advertising

Let’s take a look at what’s been happening in the Augmented Reality space for December 2019. Google shows off its brand new (and amazing) AR features Google‘s ARCore Depth API will soon allow developers to perform what’s known as occlusion, which is when an artificial object can be blocked from view by other real-world objects […]

Google Shows Off Its Brand New (And Amazing) AR Features

Google Shows Off Its Brand New (And Amazing) AR Features 3rockAR

It’s a new milestone for Augmented Reality (AR). At first glance, this sounds highly technical and uninteresting. However, when you understand what it does, you’ll see how this will fundamentally change your augmented reality experiences. You’ll also see how it will open up tons of new possibilities for AR in the worlds of productivity, shopping, and even gaming. […]

Augmented Reality Roundup: August 2019

Augmented Reality Roundup: June 2019 | 3rockAR Advertising

August 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality technology industry. Apple and the New Museum launch free AR art walks in Central Park Apple has partnered with the New Museum to launch free, guided walks of the Park highlighting a series of site-specific, augmented […]

Augmented Reality Roundup: April 2019

Augmented Reality Roundup: April 2019 | 3RockAR Advertising

April 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Google and Childish Gambino Release a Multiplayer AR App   Google and Childish Gambino are teaming up again for another augmented reality experience. Following the arrival of the Coachella headliner as a Playmoji on Pixel cameras earlier this year, […]

Augmented Reality Roundup: February 2019

Augmented Reality Roundup: February 2019 | 3RockAR Advertising

February 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality space.   Microsoft unveils new HoloLens 2 Augmented Reality Headset   Microsoft has unveiled the second generation of its augmented reality headset, HoloLens 2, a lighter, more capable, and slightly cheaper version of the original that it […]

Google Maps Augmented Reality Feature Is Here

Google Maps Augmented Reality Feature Is Here | 3RockAR Advertising

Google LLC has started rolling out a new augmented reality feature in Google Maps to some users after first teasing the technology at its I/O conference in May.     Google Maps’ augmented reality navigation is finally rolling out several months after its debut, although you might still have to wait a while. The company told the Wall Street Journal the walking-focused […]

Chrome Ad Blocker Is Here: Is The End Of An Era?

Chrome Ad Blocker Is Here: Is It End To An Era? | 3RockAR

It’s official: Google Chrome no longer displays some of most intrusive types of ads. On Thursday, Google Chrome enabled a built-in feature that will block ads on websites that engage in an extremely annoying behaviour, such as automatically playing sound, or displaying ads that can’t be dismissed until a certain amount of time has passed. Google is […]

Google is turning new mixed reality headsets invisible, kind of?

Google is turning new mixed reality headsets invisible, kind of? 3rockar

Let’s be honest if you have ever watched someone wear and use a VR headset, you know how odd they can look, however Google is looking at a new mixed reality tech that removes the headset from a virtual reality experience so that spectators can actually see the wearers’ facial expressions in real time. The […]