Augmented Reality Roundup: September 2019

Augmented Reality Roundup: September 2019 3rockAR Advertising

Let’s take a look at what’s been happening in the Augmented Reality space for September 2019. Facebook says it will build AR glasses and map the world Facebook has confirmed (yet again) that it’s building augmented reality glasses, and it announced a project called “Live Maps” that will create 3D maps of the world. At the Oculus […]

Is Facebook Building Its Own Augmented Reality Glasses?

Is Facebook Building Its Own Augmented Reality Glasses? 3rockAR advertising

Facebook is reportedly working on its own augmented reality glasses. Facebook has been working to build its own augmented reality glasses for the past few years. According to CNBC, these glasses (codenamed “Orion”) won’t be supplemental to your phone — they’re supposedly built to replace it entirely. This project is very ambitious. They will reportedly be able […]

Facebook Is Bringing AR Ads To The News Feed

Facebook Is Bringing AR Ads To The News Feed | 3RockAR

Facebook announced last week that it will begin implementing augmented reality ads into the News Feed. Soon we’ll be able to try products on while scrolling through the News Feed These ads look like normal in-feed ads at first, but they include a “Tap to try it on” option, which opens up the AR capabilities. […]

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to “poor foot traffic” It could be a difficult […]