HoloLens 2: Microsoft’s augmented reality headset launches

Microsoft's HoloLens 2 Now Available for $3500 3rockAR Advertising

And it’s “only” $3500. Aiming to be a significant upgrade over its predecessor in both field and overall performance, the second generation of the company’s head-mounted computer is geared primarily towards enterprise organizations, where Microsoft and its partners are continuing to experiment with and develop practical applications for augmented reality in the workplace. The HoloLens […]

Revolutionising Sports With Augmented Reality

Revolutionising Sports With Augmented Reality 3rockAR Advertising

Augmented reality (AR) has penetrated into various sectors like education, manufacturing, retail, and healthcare. The sports industry is no different. AR in sports is capable to improve the skills of athletes, reduce the risk of failures and injuries, as well as enhance the viewing experiences for the fans. A number of stunning and real-world applications […]

Augmented Reality Entertainment: From Games to Sports to Music

Augmented Reality Entertainment: From Games to Sports | 3RockAR

Why is an augmented reality (AR) so great for entertainment? It allows the audience to become active participants of the show instead of passive viewers.   Many believe that the fun experiences we enjoy today (movies, games, music) will become more realistic, more immersive, and more interactive than ever before. Augmented reality (AR) technology is […]

Augmented Reality Is Transforming Museums

Augmented Reality Is Transforming Museums | 3RockAR Advertising

Augmented Reality technology is believed to have the ability to rescue dying museums by opening new possibilities for activists and art enthusiasts eager to have a part in shaping the museum-going experience.   Museums are often perceived as dusty cabinets full off dead and ancient things, especially those institutions you’ve never heard off. You know […]

Gorillaz release second Augmented Reality app

Gorillaz release second Augmented Reality app - 3rockAR Blog

A couple weeks ago, we wrote about an AR app the virtual band was using to superimpose elements from the band’s music videos into a smartphone camera. Now, the band is launching “The Lenz” app, which reveals exclusive Gorillaz content when the phone camera is pointed anything in the color magenta. You can download the app […]

Lego Batman augmented reality experience

Lego Batman augmented reality experience - 3RockAR Advertising

We were so excited to work with Warner Bros in Switzerland to bring this Lego Batman augmented reality to experience to life. Check out the video on the official Warner Bros Switzerland YouTube channel here;  

Virtual Reality Pictionary

Virtual Reality Pictionary - 3rockar advertising augmented reality

Virtual reality Pictionary, just those 3 words sum up hilarity (well it does for our inner geek) however on America’s The Tonight Show starring Jimmy Fallon, this game is a reality. On Monday nights show guests Scarlett Johansson, Dove Cameron and Michael Che and presenter Jimmy Fallon played a hilarious game of virtual reality Pictionary. […]

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Has Zuckerburg And Therefore Facebook Slipped Up With VR?

Oculus, the virtual reality Company of Facebook has not started 2017 well. To start, the Company lost a $500 million lawsuit that stemmed from allegations of intellectual property theft, and now the giant American technology retail chain Best Buy are rolling back VR demo stations due to “poor foot traffic” It could be a difficult […]

Augmented Reality In Entertainment Industry

Augmented Reality In Entertainment Industry

Augmented reality. The words conjure thoughts of science fiction and video games. But this science fictional technology is now reality and has applications that span far beyond the video game industry. Magic Leap, an augmented reality company that received $542 million from Google, recently released a video, which showcased its technology in an ordinary real-life venue. […]

What Is The Difference Between Augmented Reality And Virtual Reality?

What Is The Difference Between Augmented Reality And Virtual Reality?

Both, Virtual Reality (VR) and Augmented Reality (AR) are rising to the impossible and earning a lot of media attention as well as promising tremendous growth. The two frequently come up in the same conversations and are often confused with one another by the less informed. So what is the difference? Let’s start simple and get into the definitions. […]