Tag - email marketing

Email Marketing: Creating Headlines That Sell | 3RockAR Advertising

Email Marketing: Creating Headlines That Sell

Your email subject line is the 'to be or not to be' for your entire campaign. The header decides whether your recipients will even bother to open it - not to mention ones that delete it straight away. So you've got to make sure your email subject lines are top-notch. What makes a great email headline?   Offer Always a winner Curiosity Let your recipients know how they can benefit from opening your email. Make sure that the subject line, while enigmatic, still aligns with your brand [...]

How to write a marketing email that sells | 3RockAR AR Advertising

How to write a marketing email that sells

Email marketing is far from being dead. Despite the rise of social media, people still read emails. And, most importantly, SELL via direct mail. But the key to a successful email marketing lies in the very basic copywriting skills you should apply when creating the campaign. Not how fancy it looks. In fact, a well-written, plain email campaign can achieve same results (if not better!) as a heavily designed piece. So you're probably thinking: what are these mysterious copywriting skills? Headline The headline is [...]

Why Email Marketing Works | 3RockAR Augmented Reality Advertising

Why Email Marketing Works

Is email marketing part of your marketing strategy? If you're just about to say no, let me tell you something that will make you realise what you are missing out on. According to research conducted by the Radicati Group, more than 210 million emails are sent every day, including those that fall foul of the spam filter. When done well, email marketing has arguably the best return on investment out of other forms of digital marketing. Why? Let's talk about the benefits. Targetting EM gives you an option [...]