What Is A Digital Presence?

What Is A Digital Presence?

What exactly is a digital presence? Simply how you or your business appears online. Today, you have social media, mobile, and all forms of online advertising to consider when it comes to creating a digital presence for your brand. And that means much more than having...
Connecting With Generation Z Consumers

Connecting With Generation Z Consumers

Generation Z, or the Post-Digital Generation is ‘slightly’ different to the Millennials – and so should be your marketing approach. While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first...
How To Build Trust In Marketing

How To Build Trust In Marketing

It’s no surprise purchasing decisions rely more on community feedback than on marketing messages, and … Consumers can be a cynical lot. Trust could be the next social media marketing currency. Sharing opinions online has never been this easy, which is why...
Why Email Marketing Works

Why Email Marketing Works

Is email marketing part of your marketing strategy? If you’re just about to say no, let me tell you something that will make you realise what you are missing out on. According to research conducted by the Radicati Group, more than 210 million emails are sent...

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