Tag - digital marketing

Social Media Marketing: How To Choose The Right Platform | 3RockAR

Social Media Marketing: Choosing The Right Platform For Your Business

You know the saying "jack of all trades, master of none"? While all businesses can certainly benefit from marketing on social media, it's vital to choose platforms that suit your marketing objections and more importantly, your brand. Not all social media platforms are created equal. For example, Facebook is the biggest social platform, and you likely do want to maintain a presence there, but Instagram, which is rising fast, may not be your best bet if you don't have [...]

How To Build Trust In Marketing | 3RockAR Advertising Services

How To Build Trust In Marketing

It’s no surprise purchasing decisions rely more on community feedback than on marketing messages, and ... Consumers can be a cynical lot. Trust could be the next social media marketing currency. Sharing opinions online has never been this easy, which is why building customer trust should be your top priority. Think about it -you can offer the best product or service in the market, but if visitors don’t trust your site, they won’t buy. In order to build trust, you can’t just run [...]

Email Marketing: Creating Headlines That Sell | 3RockAR Advertising

Email Marketing: Creating Headlines That Sell

Your email subject line is the 'to be or not to be' for your entire campaign. The header decides whether your recipients will even bother to open it - not to mention ones that delete it straight away. So you've got to make sure your email subject lines are top-notch. What makes a great email headline?   Offer Always a winner Curiosity Let your recipients know how they can benefit from opening your email. Make sure that the subject line, while enigmatic, still aligns with your brand [...]

Digital Marketing Mistakes To Avoid | 3RockAR AR Advertising

Digital Marketing Mistakes To Avoid

Digital marketing moves fast which can cause brands to always look towards the next best thing and focus less on the lessons of the past. Ignoring the data as to what's working for your business and what isn't. Digital marketing campaign mistakes are often inevitable. It’s what you learn from those mistakes that can help you build a better campaign. What should you look out for to avoid wasting your time, money and resources? Overspending on Google and Facebook ads, hoping that it’s [...]

SEO: What Is It And Where To Begin? - 3RockAR Advertising

SEO: What Is It And Where To Begin?

SEO (short for Search Engine Optimisation) is a must-have when it comes to planning your digital marketing strategy. But what exactly is it and more importantly, how does it work? SEO is nothing more than a collection of techniques used to boost your company's website search engine rankings. Search engines utilise their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day. The whole point [...]

Augmented Reality Advertising - How Will It Change Digital Marketing? 3RockAR

Augmented Reality Advertising – How Will It Change Digital Marketing?

Augmented Reality advertising gives marketers an opportunity to transform any static object (for example, print adverts) into an immersive 3D experience. And while brands struggle to reach their targeted audience with traditional advertising mediums, AR could be the way to go. How will this change the future of Digital Marketing? Firstly, there is no need for the ugly Microsoft HoloLens headset (which offers only limited view anyway). Augmented reality only needs a device with a camera and it’s AR ready. This makes the technology much [...]

Chrome Ad Blocker Is Here: Is It End To An Era?

Chrome Ad Blocker Is Here: Is The End Of An Era?

It's official: Google Chrome no longer displays some of most intrusive types of ads. On Thursday, Google Chrome enabled a built-in feature that will block ads on websites that engage in an extremely annoying behaviour, such as automatically playing sound, or displaying ads that can't be dismissed until a certain amount of time has passed. Google is basically blacklisting sites that violate specific guidelines and then trying to filter all ads that appear on those sites, not just the particularly annoying ones. “A big source of [...]

What is a digital presence 3RockAR Blog

What Is A Digital Presence?

What exactly is a digital presence? Simply how you or your business appears online. Today, you have social media, mobile, and all forms of online advertising to consider when it comes to creating a digital presence for your brand. And that means much more than having just a website. It includes the following: all your social media channels (Facebook, Twitter, Instagram, Google Plus - you name it) office or store locations (for example, Google Maps) online reviews (Google or Yelp) directory listings It [...]

Why Email Marketing Works | 3RockAR Augmented Reality Advertising

Why Email Marketing Works

Is email marketing part of your marketing strategy? If you're just about to say no, let me tell you something that will make you realise what you are missing out on. According to research conducted by the Radicati Group, more than 210 million emails are sent every day, including those that fall foul of the spam filter. When done well, email marketing has arguably the best return on investment out of other forms of digital marketing. Why? Let's talk about the benefits. Targetting EM gives you an option [...]

Are You Advertising Online? You Should Be! | 3RockAR

Are You Advertising Online? You Should Be!

Is your business taking advantage of the consistent growth in digital marketing? Many people wonder if online advertising is really worth the hype. It is. It's true that it might not be suitable for your product or service, however, you should never rule it out completely - and here's why:   Image Credit: Smart Insights    Digital marketing has opened up not only a better way to bring traffic to your business. It also gives us a new approach to build the brand awareness and consumer [...]