Connecting With Generation Z Consumers

Connecting With Generation Z Consumers | 3RockAR Advertising

Generation Z, or the Post-Digital Generation is ‘slightly’ different to the Millennials – and so should be your marketing approach. While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. As a result, more […]

Marketing Trends To Look Out For In 2019

Marketing Trends To Look Out For In 2019 | 3RockAR Advertising

The end of 2018 is approaching fast. Have you started working on your marketing strategy for next year? It’s never too early for that… Before you roll your eyes at me (I know, it’s still only November), let me tell you this: Most big brands you know have already done it – like weeks ago. […]

Social Media Marketing: Choosing The Right Platform For Your Business

Social Media Marketing: How To Choose The Right Platform | 3RockAR

You know the saying “jack of all trades, master of none”? While all businesses can certainly benefit from marketing on social media, it’s vital to choose platforms that suit your marketing objections and more importantly, your brand. Not all social media platforms are created equal. For example, Facebook is the biggest social platform, and you […]

How To Build Trust In Marketing

How To Build Trust In Marketing | 3RockAR Advertising Services

It’s no surprise purchasing decisions rely more on community feedback than on marketing messages, and … Consumers can be a cynical lot. Trust could be the next social media marketing currency. Sharing opinions online has never been this easy, which is why building customer trust should be your top priority. Think about it -you can […]

Email Marketing: Creating Headlines That Sell

Email Marketing: Creating Headlines That Sell | 3RockAR Advertising

Your email subject line is the ‘to be or not to be’ for your entire campaign. The header decides whether your recipients will even bother to open it – not to mention ones that delete it straight away. So you’ve got to make sure your email subject lines are top-notch. What makes a great email […]

Digital Marketing Mistakes To Avoid

Digital Marketing Mistakes To Avoid | 3RockAR AR Advertising

Digital marketing moves fast which can cause brands to always look towards the next best thing and focus less on the lessons of the past. Ignoring the data as to what’s working for your business and what isn’t. Digital marketing campaign mistakes are often inevitable. It’s what you learn from those mistakes that can help […]

SEO: What Is It And Where To Begin?

SEO: What Is It And Where To Begin? - 3RockAR Advertising

SEO (short for Search Engine Optimisation) is a must-have when it comes to planning your digital marketing strategy. But what exactly is it and more importantly, how does it work? SEO is nothing more than a collection of techniques used to boost your company’s website search engine rankings. Search engines utilise their own algorithms to […]

Augmented Reality Advertising – How Will It Change Digital Marketing?

Augmented Reality Advertising: How Will It Change Digital Marketing? | 3RockAR

Augmented Reality advertising gives marketers an opportunity to transform any static object (for example, print adverts) into an immersive 3D experience. And while brands struggle to reach their targeted audience with traditional advertising mediums, AR could be the way to go. How will this change the future of Digital Marketing? Firstly, there is no need for the […]

Chrome Ad Blocker Is Here: Is The End Of An Era?

Chrome Ad Blocker Is Here: Is It End To An Era? | 3RockAR

It’s official: Google Chrome no longer displays some of most intrusive types of ads. On Thursday, Google Chrome enabled a built-in feature that will block ads on websites that engage in an extremely annoying behaviour, such as automatically playing sound, or displaying ads that can’t be dismissed until a certain amount of time has passed. Google is […]

What Is A Digital Presence?

What Is A Digital Presence? | 3RockAR Augmented Reality Advertising

What exactly is a digital presence? Simply how you or your business appears online. Today, you have social media, mobile, and all forms of online advertising to consider when it comes to creating a digital presence for your brand. And that means much more than having just a website. It includes the following: all your […]