Augmented Reality Is The Future Of Design

Augmented Reality Is The Future Of Design 3rockAR Advertising

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on wearable […]

Know your ideal customer? Great, now build a customer profile

Know your ideal customer? Great, now build a customer profile 3rockar advertising

So you have got your customer avatar (if not click here) now it is time to build your ideal customer profile. When creating advertising campaigns it is super important to know who you are advertising too. It is always helpful to create a comprehensive customer profile. Right down to what they are wearing. No seriously. […]

Lego Batman augmented reality experience

Lego Batman augmented reality experience - 3RockAR Advertising

We were so excited to work with Warner Bros in Switzerland to bring this Lego Batman augmented reality to experience to life. Check out the video on the official Warner Bros Switzerland YouTube channel here;  

Augmented reality is the future of design

Augmented reality is the future of design

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on […]