Augmented Reality Is Disrupting Car Retail

Augmented Reality Is Disrupting Car Retail 3rockAR

Across many different industries and sectors, Augmented Reality (AR) has changed the way customers shop. The automotive industry is no different. When people are investing in a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The challenge for automakers […]

How Augmented Reality Will Change Driving and Car Manufacturing

How Augmented Reality Will Change Driving & Car Manufacturing 3RockAR

One day, augmented reality will likely become such a natural way of telegraphing information to drivers and passengers, looking at physical screens will feel like a quaint, distant memory. The success of automotive companies directly depends on the launching of advanced technologies. In the last years, automotive industry experts agree that the near future of […]