The Secrets of B2B Advertising
B2B (business to business) advertising requires a different approach. The business buyer is sophisticated, understands your product or service better than you do. He wants or needs to buy products or services to help their company stay profitable,...
Top Tips for Effective Advertising
Advertising is what keeps your business going. Or should I say – effective advertising is what keeps your business going. Are you in the position where you feel like you’re wasting your efforts on ad campaigns that don’t work? Do you feel like...
How Augmented Reality Builds Better Customer Experience
Creating an exceptional customer experience can set your brand way above your competitors. A study by White House Office of Consumer Affairs found that 80% of U.S. consumers would pay more money for a products or service to ensure a superior customer...