Virtual and augmented reality: The future of the workplace

Virtual and Augmented Reality: Future of workplace 3rockAR Blog

Global Augmented Reality and Virtual Reality Apps Market Report presents a professional and deep analysis on the present state of Augmented Reality and Virtual Reality Apps Market 2017. The study of Augmented Reality and Virtual Reality Apps industry is very important to enhance business productivity and for the study of market forecast. Adoption of AR […]

Gorillaz release second Augmented Reality app

Gorillaz release second Augmented Reality app - 3rockAR Blog

A couple weeks ago, we wrote about an AR app the virtual band was using to superimpose elements from the band’s music videos into a smartphone camera. Now, the band is launching “The Lenz” app, which reveals exclusive Gorillaz content when the phone camera is pointed anything in the color magenta. You can download the app […]

Worldwide spending on VR and AR is forecast to boom in 2017

Worldwide spending on VR and AR is forecast to boom in 2017 3rockar

AR and VR is still a new technology and although they are still finding their feet in the mainstream tech market, a new update to the Worldwide Semiannual Augmented and Virtual Reality Spending Guide from the International Data Corporation (IDC) forecasts worldwide revenues for the augmented reality and virtual reality (AR/VR) market to reach $13.9 […]

Benefits of using augmented reality for business

Benefits of using augmented reality for business 3rockar advertising

Augmented reality brings a massive benefit to business. From a science fiction type phenomenon to a real usable technology, and although the technology could be considered to still be in it’s infancy AR is booming and is finding new applications in every walk of life, especially bringing potentially huge benefits to your business. AR is […]

Augmented reality is the future of design

Augmented reality is the future of design

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on […]

How Augmented Reality Advertising Campaign Can Grow Your Business?

How Augmented Reality Advertising Campaign Can Grow Your Business?

Even though Augmented Reality is still perceived as more of gaming technology, there are a number of ways to incorporate it into your marketing campaign. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location. Take a moment to remember your work life before cellphones. You […]