Tag - branding

The Do's And Don'ts For Brand Reputation Management | 3RockAR

The Do’s And Don’ts For Brand Reputation Management

Brand reputation tells your audience whether or not you can be trusted with their time, energy, and money.   "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." - Warren Buffett   Brand reputation management is critical to growing a business. A positive brand reputation builds loyalty and increases customer confidence in your brand and product, ultimately driving sales and bottom-line growth. There’s a saying that, “Any publicity is good [...]

5 Powerful Augmented Reality Campaigns In Advertising | 3RockAR

5 Powerful Augmented Reality Campaigns In Advertising

Augmented Reality advertising has become a must-have strategy for hundreds of big brands around the world and today, we're looking at the top 5 campaigns. AR advertising takes the available digital data and creates an integrated 3-D image of a product. It allows consumers to experience that product up close and personal. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. This powerful insight isn't [...]

The Dos And Don'ts Of Building A Powerful Brand Identity | 3RockAR

The Dos And Don’ts Of Building A Powerful Brand Identity

Brand identity goes way beyond a good logo or tone you use in your marketing message. So what exactly is it? And more importantly, how do you create a really powerful brand identity? What is the brand identity? It's the collection of all brand elements that the company creates to portray the right image of itself to the consumer. It's the message your consumers receive from the product or a service you advertise. Some brand identities are tied to the practical elements: design, packaging, etc. Some [...]

Humanising Your Brand Has Never Been This Easy | 3RockAR

Humanising Your Brand Has Never Been This Easy

Humanising your brand is easier than you think, yet so many companies get it SO wrong. I'm talking faceless, cold, and robotic environment where one monotone branded voice is asking you to buy their product or service. Why do I think it's simple? There is one and the only thing you should consider when you're working on your marketing strategy: You are human. And so are your customers. This rule doesn't only apply to your ad campaigns - it should be visible across all [...]

Customer service, how personal is your brand with it? | 3RockAR

Customer service, how personal is your brand with it?

Customer service can truly make your business. Or, an exceptional and PERSONAL customer support I should say. Whether your business is conducted online or the real world, you should make it personal. A business cannot exist without its customers, and this is why companies should be focusing on how to win new customers and perhaps more importantly, retain existing customers. You want your customers to feel involved and treated as an individual - not a part of a larger group. And while it [...]

Augmented Reality advertising

How Augmented Reality can enhance your brand’s story telling

Augmented Reality advertising... ...should it be a part of your next brand campaign? While the technology itself isn't exactly a novelty anymore, more and more brands invest in AR for their advertising campaigns. Telling a story with Augmented Reality advertising. With a whole raft of competition vying for space in advertising, trying to reach our right target audience is becoming harder in crowded marketplaces, so making sure to stand out from the noise of the competition is critical. The art of "storytelling" for brands [...]