AR Glasses Could Help Visually Impaired

AR Glasses Could Help Visually Impaired | 3rockar augmented reality advertising

Augmented Reality glasses enhance mobility and function in patients who have difficulty with peripheral vision or seeing in low light. In a new study of patients with retinitis pigmentosa, an inherited degenerative eye disease that results in poor vision, Keck School of Medicine of USC researchers found that adapted augmented reality (AR) glasses can improve […]

Augmented Reality Roundup: August 2019

Augmented Reality Roundup: June 2019 | 3rockAR Advertising

August 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality technology industry. Apple and the New Museum launch free AR art walks in Central Park Apple has partnered with the New Museum to launch free, guided walks of the Park highlighting a series of site-specific, augmented […]

Augmented Reality Is The Future Of Design

Augmented Reality Is The Future Of Design 3rockAR Advertising

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could go the way of PDAs and laser disks. However AR doesn’t rely on wearable […]

Apple Launches Augmented Reality Art Walking Tours

Apple Launches Augmented Reality Art Walking Tours | 3rockAR

Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.  Fans of augmented reality will soon be chasing after more than monsters on the streets of Hong Kong. Apple on Tuesday announced a series […]

What Do Marketing Teams Need To Know About Augmented Reality?

What Do Marketing Teams Need To Know About Augmented Reality? 3rockar

So exactly what do marketing teams need to know about augmented reality? Augmented reality (AR) has piqued marketing teams interests for a while, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. AR enhances the physical environment by […]

5 Creative Examples Of Augmented Reality In Action

5 Creative Examples Of Augmented Reality In Action | 3rockAR Advertising

From “Pokemon Go!” to training future surgeons, Augmented Reality is starting to infiltrate many facets of our society. With emerging tech like augmented reality, businesses can leverage a new way to connect with customers. Creating content that is exciting to users makes for an unforgettable experience that is sure to get them talking and coming back […]

Samsung May Be Developing Foldable Augmented Reality Glasses

Samsung Developing Foldable Augmented Reality Glasses | 3rockAR

The US Patent & Trademark Office has only now just received a submission from Samsung for augmented reality glasses; a foldable device that, unlike VR headgear, looks very much like a typical pair of glasses. Although the designs are in its infancy, it showcases an eyepiece able to automatically switch on when the glasses are […]

Apple Reportedly Abandons Its Augmented Reality Dreams

Apple Reportedly Abandons Its Augmented Reality Dreams | 3rockAR

Apple has reportedly ceased the development of its augmented reality (AR) glasses project, according to people familiar with the matter, per DigiTimes report. The report, which has now been translated, suggests that the team behind building the glasses could not successfully come up with the necessary lightweight design and that there was issues with 5G […]

Making Marketing Campaigns Extremely Immersive, Memorable, and Engaging With The Power of AR

Making Marketing Campaigns Extremely Immersive, Memorable, and Engaging With The Power of AR

Headquartered in Shoreditch, London, 3rockAR is an award-winning media company specializing in innovative digital signage, excelling in Augmented Reality (AR), and advertising technologies. With the application of AR, it offers an advertising campaign that connects a brand with its consumers in a unique and engaging manner. Toby Ginn is the Founder and Director of 3rockAR; in his 20 years of experience, he has […]

How Augmented Reality Advertising Campaign Can Grow Your Business?

3rockAR Augmented Reality Advertising Services

Even though Augmented Reality is still perceived as more of gaming technology, there are a number of ways to incorporate it into your marketing campaign. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location.   Take a moment to remember your work life before cellphones. […]