Tag - augmented reality

Five Tips To Leverage Augmented Reality For Your Brand | 3RockAR

Five Tips To Leverage Augmented Reality For Your Brand

Augmented Reality (AR) can provide a major opportunity for your brand to really stand out from the crowd. When used right, that is... AR allows users to experience an event, product or service without being physically present. It provides the ability to submerge into a brand new environment so prospective clients can visualise your offering with a virtual test drive. Our agency has successfully integrated AR as a marketing tool to create an optimal buying journey, which has led to higher conversion [...]

5 Powerful Augmented Reality Campaigns In Advertising | 3RockAR

5 Powerful Augmented Reality Campaigns In Advertising

Augmented Reality advertising has become a must-have strategy for hundreds of big brands around the world and today, we're looking at the top 5 campaigns. AR advertising takes the available digital data and creates an integrated 3-D image of a product. It allows consumers to experience that product up close and personal. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. This powerful insight isn't [...]

Augmented Reality Offers More Than Just Interactive Gaming Experience

Augmented Reality Offers More Than Just Interactive Gaming Experience

Do you ever wonder what other real-world Augmented Reality (AR) applications are there? Here’s a look at AR uses in real world you may have seen. Although augmented reality has been around for years, only up until recently we started seeing the technology in everyday life applications. As AR becomes more sophisticated and the cost-saving and business applications expand, the demand and investment in AR will increase. In fact, it's predicted that there will be 1 billion augmented reality users by 2020. So, where [...]

Augmented Reality Advertising Improves Shopping Experience | 3RockAR

Augmented Reality Advertising Improves Shopping Experience

Augmented Reality Advertising disrupts your customer's buying journey - but in a good way.   AR technology takes the power of suggestion to a whole new level, which is why it’s such a natural fit for advertising. Interactive adverts let your consumers into your world, allowing you to tell your story on a personal level. That, in turn, allows your audience to visualise your product or service as a part of their life. This factor alone transforms their buying experience. By now, you're most likely aware of [...]

Don't make these mistakes in your advertising campaigns | 3RockAR

Don’t make these mistakes in your advertising campaigns

Advertising campaigns are everywhere, we are inundated with them online and in the real world. Just take a look around you, how many can you see? The competition is exactly is why brands need to stand out from the crowd when advertising (read our previous post on using augmented reality advertising campaigns here) When you create your ad campaign don't make these mistakes: Advertising without doing your research Before creating any type of advert you need to know and understand who your target demographic [...]

The Power Of Call To Action In Advertising | 3RockAR Augmented Reality

The Power Of Call To Action In Advertising

The call to action is what gives you a chance to point your audience to take an action on your advert that will result in conversions. Ultimately, it's what encourages your customers to buy your product or service whilst looking at your ad. Not including it in your ad will cost you your budget and simply won't bring any ROI. Can you afford that? There are literally thousands of different types of calls to action- whether you want the user to do something [...]

Augmented Reality Advertising For Better Ad Engagement | 3RockAR

Augmented Reality Advertising For Better Ad Engagement

Augmented Reality advertising boosts the engagement rates, which is the one metric you should really look out for if you want an advert that sells. Why the engagement though? Why not the impressions for example? Impressions are for vanity Of course, you want your advert to be seen by as many people as possible. However, you should focus more on value rather than the quantity. The more engagement there is, the better the chances of even more impressions – and this goes on in [...]

Why you should use augmented reality advertising - 3rockAR

Why you should use augmented reality advertising

Augmented reality is fast becoming the must-have trend, and forecasts show that it will continue to grow, so why should your company consider using augmented reality advertising? Advertising with AR technology increases and enhances your brand's visibility in a non-intrusive way. Here are a few examples of what augmented reality applications can achieve and bring to an overall marketing campaign: It's still unique Although we're all seeing more and more brands using AR in their marketing campaigns, the technology is still considered a [...]

Augmented Reality Advertising: The Game Changer | 3RockAR

Augmented Reality Advertising: The Game Changer

Augmented Reality Advertising can make your consumer's buying journey fascinating again. Could your brand benefit from AR technology? Although augmented reality has been around for years, it wasn't until the huge success of Pokemon Go AR mobile game played by millions of people all around the world. <And the Harry Potter version coming out this year!> And in 2018, AR advertising finally offers a format that can evoke the true nature and experience of the game in an ad experience. Various companies have [...]

Mobile Marketing: What is it & why does it matter so much? 3RockAR Blog

Mobile Marketing: What is it & why does it matter so much?

Mobile marketing is getting hotter every day. Average smartphone conversion rates are yo 64% compared to the average desktop conversion rates for e-commerce alone. Mobile marketing is the art of marketing your business to mobile phone users by using apps, e-mails, websites and texts. Everything that can be done on a desktop computer is now available your smartphone. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. If you think about it: [...]