Tag - augmented reality

Augmented Reality Affect Our Behaviour in the Real World | 3rockAR

Augmented Reality Affect Our Behaviour in the Real World

As major technology firms race to roll out augmented reality products, Stanford researchers are learning how it affects people's behaviour – in both the physical world and a digitally enhanced one.   A new study from Stanford's School of Humanities and Sciences has found that augmented reality (AR) experiences significantly affect people's behaviour in the real world, even after they've taken the headset off. Using 218 participants and a pair of AR goggles, researchers led by Professor Jeremy Bailenson conducted three experiments.   The first showed a [...]

Nike Unveils New Customer-Driven Augmented Reality App 3rockAR Advertising

Nike Unveils New Customer-Driven Augmented Reality App

Years of experimenting with augmented reality has paid off for footwear maker Nike Inc. with the company’s release of Nike Fit, an AR app that helps customers make sure they get properly sized shoes.   Many shoppers have gone online and ordered multiple pairs of the same style shoe, in different sizes, planning to send back what doesn’t fit. The reasons are simple. Consumers often find they fit into different sizes — maybe a 7.5 women’s here, an 8.5 women’s there — depending [...]

How Augmented Reality Can Teach Us About Climate Change | 3rockAR

How Augmented Reality Can Teach Us About Climate Change

While Pokémon Go has helped to bring augmented reality to everyday life, many researchers are using similar technology to teach us about climate change.   In 2015, Justin Brice Guariglia, a New York-based visual artist, began collaborating with NASA scientists on the polar survey flights they were conducting as part of Operation IceBridge, an endeavor that sought to image the Arctic to better understand how it was being affected by the global climate system. Two years later, in collaboration with the award-winning studios Strange Flavour and secondverse, [...]

Augmented Reality Roundup: April 2019 | 3RockAR Advertising

Augmented Reality Roundup: April 2019

April 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Google and Childish Gambino Release a Multiplayer AR App   Google and Childish Gambino are teaming up again for another augmented reality experience. Following the arrival of the Coachella headliner as a Playmoji on Pixel cameras earlier this year, the pair have released a multiplayer app called Pharos AR. The app allows users to open up an AR portal in their living room (or where ever else they happen to be), [...]

3RockAR | Augmented Reality Advertising

Making Advertising Fun Again With Augmented Reality

No wonder that augmented reality advertising is quickly becoming of the hottest trends for brands that want to increase their customer engagement.   Consumers today are bombarded with thousands of ad messages daily. And with all of this noise, it is virtually impossible for us to pay any attention to these messages. Especially when that message is boring. Whether on social channels or across the web, we all know how to ignore boring ads and pay attention to the content that is interesting [...]

Augmented Reality in Architecture | 3rockAR Advertising

Augmented Reality in Architecture

Augmented reality has found its way into yet another industry by providing a far more accurate view of what will be built.   Trying to explain a new design to a client can be tough. Most architects have transitioned from creating solely 2D plans to creating 3D models of their designs. This works perfectly in alignment with augmented reality as now these models can be used to their full potential. AR has been used in video gaming and media entertainment for a much [...]

Augmented Reality is Shaping the Future of Shopping | 3rockAR Advertising

Augmented Reality is Shaping the Future of Shopping

Retailers are constantly looking for new ways to wow their customers by leveraging new and emerging technologies and Augmented Reality is definitely a great way to do so.   One of the most interesting solutions they’ve turned to recently is augmented reality. Stores from Macy’s to IKEA have made headline using AR and really pulled customers into stores. “AR lets us redefine the experience for furniture retail once more, in our restless quest to create a better everyday life for everyone, everywhere,” said [...]

How Augmented Reality Will Change Driving & Car Manufacturing 3RockAR

How Augmented Reality Will Change Driving and Car Manufacturing

One day, augmented reality will likely become such a natural way of telegraphing information to drivers and passengers, looking at physical screens will feel like a quaint, distant memory. The success of automotive companies directly depends on the launching of advanced technologies. In the last years, automotive industry experts agree that the near future of the automotive industry will be closely related to the use of AR technology. Many cars now come equipped with so-called "head-up" displays, which project a car’s [...]

Augmented Reality Roundup: March 2019 | 3RockAR Advertising

Augmented Reality Roundup: March 2019

March 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Apple augmented reality headset to launch in 2020   TF International Securities analyst Ming-Chi Ku believes that Apple’s 2020 iPhone will ship alongside a pair of augmented reality glasses. Rumours of Apple bringing augmented-reality glasses to market have been circulating for almost five years now, but they’ve mainly been speculating based on patents and Apple hiring up a lot of talent in [...]

5 Incredible Real Use Cases for Augmented Reality | 3RockAR Advertising

3 Incredible Real Use Cases for Augmented Reality

Augmented Reality technology can make a significant impact in pretty much every industry - here are the best current real-life applications of AR! There are hundreds of Augmented Reality uses in real-life, such as training, work and consumer applications in various industries including public safety, healthcare, tourism, gas and oil, and marketing. The first commercial application of AR technology was the yellow "first down" line that began appearing in televised football games in 1998. Some other popular examples of AR apps [...]