AR Glasses Could Help Visually Impaired

AR Glasses Could Help Visually Impaired 3rockAR Advertising

Augmented Reality glasses enhance mobility and function in patients who have difficulty with peripheral vision or seeing in low light. In a new study of patients with retinitis pigmentosa, an inherited degenerative eye disease that results in poor vision, Keck School of Medicine of USC researchers found that adapted augmented reality (AR) glasses can improve […]

How Augmented Reality Can Teach Us About Climate Change

How Augmented Reality Can Teach Us About Climate Change | 3rockAR

While Pokémon Go has helped to bring augmented reality to everyday life, many researchers are using similar technology to teach us about climate change.   In 2015, Justin Brice Guariglia, a New York-based visual artist, began collaborating with NASA scientists on the polar survey flights they were conducting as part of Operation IceBridge, an endeavor that sought […]

Most companies almost always throw their advertising budget down the drain

Most companies almost always throw their advertising budget down the drain

When anyone ever gets asked what their advertising budget is, their eyes glaze over and you can almost see them shake with indecision. The right advertising budget to run a successful ad campaign is a weird beast, and there is no right or wrong answer. What you do with that budget is what counts, and of […]

What are the goals of your advertising campaign?

What are the goals of your advertising campaign? 3rockar advertising

Do you know the actual goals of your advertising campaign? If you have been reading our previous posts you will, no doubt by now know what the aim of running a successful advertising campaign, to resonate with your audience, to build your brand loyalty, to position your product in the marketplace, plus so so much […]

Know your ideal customer? Great, now build a customer profile

Know your ideal customer? Great, now build a customer profile 3rockar advertising

So you have got your customer avatar (if not click here) now it is time to build your ideal customer profile. When creating advertising campaigns it is super important to know who you are advertising too. It is always helpful to create a comprehensive customer profile. Right down to what they are wearing. No seriously. […]

Who is your customer avatar? No, not that blue alien!

Who is your customer avatar? 3rockar advertising

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial. By having a clear understanding of who you want to reach to sell your product or […]

Small business? Brand it strongly! A brand is more than just a logo….

Small business? Brand it strongly! 3rockar advertising

Does your small business have a brand? Branding goes far beyond just a smart looking logo and some nice packaging. If you are the underdog why is it so important to grow your small business brand? Think about Apple and Microsoft for a second, two massive industry leaders in their field. How do those 2 […]

Gorillaz release second Augmented Reality app

Gorillaz release second Augmented Reality app - 3rockAR Blog

A couple weeks ago, we wrote about an AR app the virtual band was using to superimpose elements from the band’s music videos into a smartphone camera. Now, the band is launching “The Lenz” app, which reveals exclusive Gorillaz content when the phone camera is pointed anything in the color magenta. You can download the app […]

Apple is reportedly stepping up it’s development of augmented reality glasses

Apple is reportedly stepping up it's development of augmented reality glasses 3rockar

Apple is reportedly “stepping up its efforts” in developing augmented reality glasses, allocating more resources to the project with the aim of pushing them from just research into an actual consumer product. There have been plenty of rumours on Apple using augmented reality technology in the new iPhone. The new buzz is that the company […]