AR Glasses Could Help Visually Impaired

by 3rockAR Team | Sep 9, 2020 | Augmented Reality News

Augmented Reality glasses enhance mobility and function in patients who have difficulty with peripheral vision or seeing in low light. In a new study of patients with retinitis pigmentosa, an inherited degenerative eye disease that results in poor vision, Keck School...

Most companies almost always throw their advertising budget down the drain

by 3rockAR Team | Jul 25, 2020 | Augmented Reality Advertising, Augmented Reality In The Workplace

When anyone ever gets asked what their advertising budget is, their eyes glaze over and you can almost see them shake with indecision. The right advertising budget to run a successful ad campaign is a weird beast, and there is no right or wrong answer. What you...

What are the goals of your advertising campaign?

by 3rockAR Team | Jul 11, 2020 | Augmented Reality Advertising

Do you know the actual goals of your advertising campaign? If you have been reading our previous posts you will, no doubt by now know what the aim of running a successful advertising campaign, to resonate with your audience, to build your brand loyalty, to position...

Know your ideal customer? Great, now build a customer profile

by 3rockAR Team | Jun 2, 2020 | Augmented Reality Advertising

So you have got your customer avatar (if not click here) now it is time to build your ideal customer profile. When creating advertising campaigns it is super important to know who you are advertising too. It is always helpful to create a comprehensive customer...

Who is your customer avatar? No, not that blue alien!

by 3rockAR Team | May 30, 2020 | Augmented Reality Advertising, Augmented Reality In The Workplace

Customer avatar, you mean the blue alien from that film right? Nope. I mean who is your ideal client? Create a customer avatar. Identify who your perfect customer is. In business understanding and defining your target market and target audience is crucial....