Tag - ar app

Nike Unveils New Customer-Driven Augmented Reality App 3rockAR Advertising

Nike Unveils New Customer-Driven Augmented Reality App

Years of experimenting with augmented reality has paid off for footwear maker Nike Inc. with the company’s release of Nike Fit, an AR app that helps customers make sure they get properly sized shoes.   Many shoppers have gone online and ordered multiple pairs of the same style shoe, in different sizes, planning to send back what doesn’t fit. The reasons are simple. Consumers often find they fit into different sizes — maybe a 7.5 women’s here, an 8.5 women’s there — depending [...]

How Augmented Reality Can Teach Us About Climate Change | 3rockAR

How Augmented Reality Can Teach Us About Climate Change

While Pokémon Go has helped to bring augmented reality to everyday life, many researchers are using similar technology to teach us about climate change.   In 2015, Justin Brice Guariglia, a New York-based visual artist, began collaborating with NASA scientists on the polar survey flights they were conducting as part of Operation IceBridge, an endeavor that sought to image the Arctic to better understand how it was being affected by the global climate system. Two years later, in collaboration with the award-winning studios Strange Flavour and secondverse, [...]

Augmented Reality Roundup: April 2019 | 3RockAR Advertising

Augmented Reality Roundup: April 2019

April 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Google and Childish Gambino Release a Multiplayer AR App   Google and Childish Gambino are teaming up again for another augmented reality experience. Following the arrival of the Coachella headliner as a Playmoji on Pixel cameras earlier this year, the pair have released a multiplayer app called Pharos AR. The app allows users to open up an AR portal in their living room (or where ever else they happen to be), [...]

Gorillaz- Humans Augmented Reality App

Gorillaz release second Augmented Reality app

A couple weeks ago, we wrote about an AR app the virtual band was using to superimpose elements from the band’s music videos into a smartphone camera. Now, the band is launching “The Lenz” app, which reveals exclusive Gorillaz content when the phone camera is pointed anything in the color magenta. You can download the app for iOS or Android. The Gorillaz's new album, 'Humanz', will be released on April 28. How do you feel about the color magenta? If you’re a [...]