Augmented Reality Roundup: August 2019

Augmented Reality Roundup: June 2019 | 3rockAR Advertising

August 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality technology industry. Apple and the New Museum launch free AR art walks in Central Park Apple has partnered with the New Museum to launch free, guided walks of the Park highlighting a series of site-specific, augmented […]

Apple Launches Augmented Reality Art Walking Tours

Apple Launches Augmented Reality Art Walking Tours | 3rockAR

Apple has teamed up with the New Museum in New York to create an augmented reality art experience called [AR]T that can be experienced in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.  Fans of augmented reality will soon be chasing after more than monsters on the streets of Hong Kong. Apple on Tuesday announced a series […]

Apple Reportedly Abandons Its Augmented Reality Dreams

Apple Reportedly Abandons Its Augmented Reality Dreams | 3rockAR

Apple has reportedly ceased the development of its augmented reality (AR) glasses project, according to people familiar with the matter, per DigiTimes report. The report, which has now been translated, suggests that the team behind building the glasses could not successfully come up with the necessary lightweight design and that there was issues with 5G […]

Augmented Reality Roundup: March 2019

Augmented Reality Roundup: March 2019 | 3RockAR Advertising

March 2019 is almost over, which means it’s time to look back and see what’s changed in the Augmented Reality industry.   Apple augmented reality headset to launch in 2020   TF International Securities analyst Ming-Chi Ku believes that Apple’s 2020 iPhone will ship alongside a pair of augmented reality glasses. Rumours of Apple bringing […]

Apple augmented reality headset to launch in 2020

Apple augmented reality headset to launch in 2020 | 3RockAR Advertising

TF International Securities analyst Ming-Chi Ku believes that Apple’s 2020 iPhone will ship alongside a pair of augmented reality glasses.   Rumours of Apple bringing augmented-reality glasses to market have been circulating for almost five years now, but they’ve mainly been speculating based on patents and Apple hiring up a lot of talent in the […]

Small business? Brand it strongly! A brand is more than just a logo….

Small business? Brand it strongly! 3rockar advertising

Does your small business have a brand? Branding goes far beyond just a smart looking logo and some nice packaging. If you are the underdog why is it so important to grow your small business brand? Think about Apple and Microsoft for a second, two massive industry leaders in their field. How do those 2 […]

Apple is reportedly stepping up it’s development of augmented reality glasses

Apple is reportedly stepping up it's development of augmented reality glasses 3rockar

Apple is reportedly “stepping up its efforts” in developing augmented reality glasses, allocating more resources to the project with the aim of pushing them from just research into an actual consumer product. There have been plenty of rumours on Apple using augmented reality technology in the new iPhone. The new buzz is that the company […]