Meet AIDA – She’ll Help You Create Better Adverts

Meet AIDA - She'll Help You Create Better Adverts | 3RockAR

Meet AIDA – the advertising method that has served marketers around the world for over hundred years. AIDA principle¬†(Attention, Interest, Desire, Action)¬†is an acronym for a principle coined by the American sales and advertisement legend Elias St. Elmo Lewis in the late 1880s. According to him, these are the four stages consumers go through when […]