Tag - advertising

3RockAR | Augmented Reality Advertising

Making Advertising Fun Again With Augmented Reality

No wonder that augmented reality advertising is quickly becoming of the hottest trends for brands that want to increase their customer engagement.   Consumers today are bombarded with thousands of ad messages daily. And with all of this noise, it is virtually impossible for us to pay any attention to these messages. Especially when that message is boring. Whether on social channels or across the web, we all know how to ignore boring ads and pay attention to the content that is interesting [...]

Augmented Reality in Architecture | 3rockAR Advertising

Augmented Reality in Architecture

Augmented reality has found its way into yet another industry by providing a far more accurate view of what will be built.   Trying to explain a new design to a client can be tough. Most architects have transitioned from creating solely 2D plans to creating 3D models of their designs. This works perfectly in alignment with augmented reality as now these models can be used to their full potential. AR has been used in video gaming and media entertainment for a much [...]

3RockAR | Augmented Reality Advertising

Is Now The Time To Advertise Your Business With Augmented Reality?

It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality.   While the success of Pokémon Go has tapered off, and we are years from living in the promised future where we are spammed to death by holograms, it is hard to deny the impact augmented reality is having on industries all across the world. From large companies developing their own technology to small businesses [...]

Augmented Reality Advertising Has Never Been This Easy (And Affordable!) 3RockAR Advertising

Augmented Reality Advertising Has Never Been This Easy (And Affordable!)

Snapchat's move to lower the costs of augmented reality advertising and the recent development of PlugXR platform has taken AR ads to a whole new level.   When Snapchat first introduced their Augmented Reality adverts, only a few brands could afford the $500,000 (at minimum) payout. Now, thanks to a $50 tier introduced earlier this year, agencies say more clients have been willing to try the experience. And why wouldn't they - AR has long been viewed as a technology capable of engaging a broad audience. However, [...]

Connecting With Generation Z Consumers | 3RockAR Advertising

Connecting With Generation Z Consumers

Generation Z, or the Post-Digital Generation is 'slightly' different to the Millennials - and so should be your marketing approach. While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. As a result, more than any other generation, they are drawn to the fleeting nature of apps like Snapchat and shy away from owning products in favour of renting. This has [...]

Marketing Trends To Look Out For In 2019 | 3RockAR Advertising

Marketing Trends To Look Out For In 2019

The end of 2018 is approaching fast. Have you started working on your marketing strategy for next year? It's never too early for that... Before you roll your eyes at me (I know, it's still only November), let me tell you this: Most big brands you know have already done it - like weeks ago. Because the more you can plan ahead, the better equipped you feel to manage those changes when they happen. And while there are a million and one different [...]

How To Build Trust In Marketing | 3RockAR Advertising Services

How To Build Trust In Marketing

It’s no surprise purchasing decisions rely more on community feedback than on marketing messages, and ... Consumers can be a cynical lot. Trust could be the next social media marketing currency. Sharing opinions online has never been this easy, which is why building customer trust should be your top priority. Think about it -you can offer the best product or service in the market, but if visitors don’t trust your site, they won’t buy. In order to build trust, you can’t just run [...]

Five Tips To Leverage Augmented Reality For Your Brand | 3RockAR

Five Tips To Leverage Augmented Reality For Your Brand

Augmented Reality (AR) can provide a major opportunity for your brand to really stand out from the crowd. When used right, that is... AR allows users to experience an event, product or service without being physically present. It provides the ability to submerge into a brand new environment so prospective clients can visualise your offering with a virtual test drive. Our agency has successfully integrated AR as a marketing tool to create an optimal buying journey, which has led to higher conversion [...]

Advertising Psychology: How To Incorporate It In Your Strategy | 3rockAR

Advertising Psychology: How To Incorporate It In Your Strategy

Advertising psychology has long been helping marketers to influence customer's behaviour and essentially, increasing the return on investment. The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. Smart, skilful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behaviour is incredibly interesting, and [...]

The Dos And Don'ts Of Building A Powerful Brand Identity | 3RockAR

The Dos And Don’ts Of Building A Powerful Brand Identity

Brand identity goes way beyond a good logo or tone you use in your marketing message. So what exactly is it? And more importantly, how do you create a really powerful brand identity? What is the brand identity? It's the collection of all brand elements that the company creates to portray the right image of itself to the consumer. It's the message your consumers receive from the product or a service you advertise. Some brand identities are tied to the practical elements: design, packaging, etc. Some [...]