Augmented Reality Advertising: More Than Just a Gimmick

Augmented Reality Advertising: More Than Just a Gimmick | 3rockAR

Augmented reality advertising is quickly becoming the go-to advertising medium. Is it worth it though? It’s a tough world to live in for marketers. Banner blindness. Growing consumer frustration at ads all over the world. Short attention spans. Need I go on? Luckily, there’s a new kid on the block that could be the answer […]

Where Does Augmented Reality Fit In The Future of Advertising

Where Does Augmented Reality Fit In The Future of Advertising 3rockAR

Advertising isn’t what it used to be twenty years ago. Where does Augmented Reality fit in? Billboards have become passe. Radio has evolved into podcasts. Video streaming has taken over television. If you look at the world through the eyes of an 80-year old advertiser, the ground in advertising has shifted. The world of advertising […]

How Augmented Reality Can Benefit Your Marketing

How Augmented Reality Can Benefit Your Marketing 3rockAR advertising

Augmented reality is a viable marketing tool for companies as the possibilities of the technology can bring massive benefits. The concept of AR may be lost on some marketing teams, however, the appeal and advantages it can offer to business are plain to see. For example with augmented reality mixed into your businesses’ marketing plan […]

Making Advertising Fun Again With Augmented Reality

Making Advertising Fun Again With Augmented Reality | 3rockAR

No wonder that augmented reality advertising is quickly becoming of the hottest trends for brands that want to increase their customer engagement.   Consumers today are bombarded with thousands of ad messages daily. And with all of this noise, it is virtually impossible for us to pay any attention to these messages. Especially when that […]

Augmented Reality in Architecture

Augmented Reality in Architecture | 3rockAR Advertising

Augmented reality has found its way into yet another industry by providing a far more accurate view of what will be built.   Trying to explain a new design to a client can be tough. Most architects have transitioned from creating solely 2D plans to creating 3D models of their designs. This works perfectly in […]

Is Now The Time To Advertise Your Business With Augmented Reality?

Is Now The Time To Advertise Your Business With Augmented Reality?

It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality.   While the success of Pokémon Go has tapered off, and we are years from living in the promised future where we are spammed to death […]

Augmented Reality Advertising Has Never Been This Easy (And Affordable!)

Augmented Reality Advertising Has Never Been This Easy (And Affordable!)

Snapchat’s move to lower the costs of augmented reality advertising and the recent development of PlugXR platform has taken AR ads to a whole new level.   When Snapchat first introduced their Augmented Reality adverts, only a few brands could afford the $500,000 (at minimum) payout. Now, thanks to a $50 tier introduced earlier this year, agencies say […]

Connecting With Generation Z Consumers

Connecting With Generation Z Consumers | 3RockAR Advertising

Generation Z, or the Post-Digital Generation is ‘slightly’ different to the Millennials – and so should be your marketing approach. While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. As a result, more […]

Marketing Trends To Look Out For In 2019

Marketing Trends To Look Out For In 2019 | 3RockAR Advertising

The end of 2018 is approaching fast. Have you started working on your marketing strategy for next year? It’s never too early for that… Before you roll your eyes at me (I know, it’s still only November), let me tell you this: Most big brands you know have already done it – like weeks ago. […]

How To Build Trust In Marketing

How To Build Trust In Marketing | 3RockAR Advertising Services

It’s no surprise purchasing decisions rely more on community feedback than on marketing messages, and … Consumers can be a cynical lot. Trust could be the next social media marketing currency. Sharing opinions online has never been this easy, which is why building customer trust should be your top priority. Think about it -you can […]