5 Reasons AR Trumps Traditional Out Of Home

by 3rockAR Team | Feb 23, 2022 | Augmented Reality Advertising

The goal of any marketer is to create an experience that will truly connect with their audience. “Experience” being the key word. The content-rich digital landscape we find ourselves in at this moment in time poses many opportunities for innovation and avenues for...

Understanding how psychographics can help increase the effectiveness of your advertising campaigns

by 3rockAR Team | Dec 27, 2020 | Augmented Reality Advertising

The key to a truly effective (and profitable) advertising campaign is knowing and understanding your target audience. But for a truly powerful advertising campaign we need to know more than just the demographic we are targeting and marketing to. Which is where...

Golden Rules of Good Advertising

by 3rockAR Team | Dec 20, 2020 | Augmented Reality Advertising

Advertising changes every day. Every day, new technologies and opportunities emerge, promising effectiveness and of course, great ROI. Being innovative and well-informed about the latest marketing trends is crucial for your business. Nevertheless, there are certain...

What Is A Digital Presence?

by 3rockAR Team | Dec 18, 2020 | Augmented Reality Advertising

What exactly is a digital presence? Simply how you or your business appears online. Today, you have social media, mobile, and all forms of online advertising to consider when it comes to creating a digital presence for your brand. And that means much more than having...

Connecting With Generation Z Consumers

by 3rockAR Team | Dec 10, 2020 | Marketing Guides

Generation Z, or the Post-Digital Generation is ‘slightly’ different to the Millennials – and so should be your marketing approach. While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first...