Tag - advertising

Connecting With Generation Z Consumers | 3RockAR Advertising

Connecting With Generation Z Consumers

Generation Z, or the Post-Digital Generation is 'slightly' different to the Millennials - and so should be your marketing approach. While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. As a result, more than any other generation, they are drawn to the fleeting nature of apps like Snapchat and shy away from owning products in favour of renting. This has [...]

Marketing Trends To Look Out For In 2019 | 3RockAR Advertising

Marketing Trends To Look Out For In 2019

The end of 2018 is approaching fast. Have you started working on your marketing strategy for next year? It's never too early for that... Before you roll your eyes at me (I know, it's still only November), let me tell you this: Most big brands you know have already done it - like weeks ago. Because the more you can plan ahead, the better equipped you feel to manage those changes when they happen. And while there are a million and one different [...]

How To Build Trust In Marketing | 3RockAR Advertising Services

How To Build Trust In Marketing

It’s no surprise purchasing decisions rely more on community feedback than on marketing messages, and ... Consumers can be a cynical lot. Trust could be the next social media marketing currency. Sharing opinions online has never been this easy, which is why building customer trust should be your top priority. Think about it -you can offer the best product or service in the market, but if visitors don’t trust your site, they won’t buy. In order to build trust, you can’t just run [...]

Five Tips To Leverage Augmented Reality For Your Brand | 3RockAR

Five Tips To Leverage Augmented Reality For Your Brand

Augmented Reality (AR) can provide a major opportunity for your brand to really stand out from the crowd. When used right, that is... AR allows users to experience an event, product or service without being physically present. It provides the ability to submerge into a brand new environment so prospective clients can visualise your offering with a virtual test drive. Our agency has successfully integrated AR as a marketing tool to create an optimal buying journey, which has led to higher conversion [...]

Advertising Psychology: How To Incorporate It In Your Strategy | 3rockAR

Advertising Psychology: How To Incorporate It In Your Strategy

Advertising psychology has long been helping marketers to influence customer's behaviour and essentially, increasing the return on investment. The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. Smart, skilful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behaviour is incredibly interesting, and [...]

The Dos And Don'ts Of Building A Powerful Brand Identity | 3RockAR

The Dos And Don’ts Of Building A Powerful Brand Identity

Brand identity goes way beyond a good logo or tone you use in your marketing message. So what exactly is it? And more importantly, how do you create a really powerful brand identity? What is the brand identity? It's the collection of all brand elements that the company creates to portray the right image of itself to the consumer. It's the message your consumers receive from the product or a service you advertise. Some brand identities are tied to the practical elements: design, packaging, etc. Some [...]

Scientific Advertising Is As Relevant Today As It Ever Was | 3RockAR

Scientific Advertising Is As Relevant Today As It Ever Was

Scientific Advertising by Claude C. Hopkins is a 'must have' book for the advertising aficionado, having sold over eight million copies worldwide - almost all marketers consider it, and Hopkins, as a cornerstone of advertising education and wisdom. Scientific Advertising was first written in 1923 the majority of the knowledge contained in this book is as relevant today as it was then, almost a hundred years ago... ...a hundred years! Let's look at some of the most memorable quotes from the book [...]

The Role Of Psychographics & Demographics In Advertising | 3RockAR

The Role Of Psychographics & Demographics In Advertising

Knowing who your ideal customer is isn't enough these days to boost your marketing efforts - you need to dive in deeper. And that's where psychographics come in handy ... If demographics describe who your target audience is, then psychographics explain why. The “why” will tell you what consumers are expecting and looking for, giving you the opportunity to fulfil these needs based on their interests, opinions and activities. What does it mean in plain English? Demographics tell you that your [...]

AOI Variables And Why Do They Matter | 3RockAR AR Advertising

AIO Variables And Why Do They Matter

The first step in any great advertising campaign is knowing your audience. When an advert resonates with the right people it makes it far easier to convert Combine that with the experience that augmented reality advertising combines and you are on to a sure-fire winner So how do you get to know your target audience? One of the ways is understanding AIO variables for your target demographic By defining AIO variables (Activities - Interests - Opinions) we can start to understand what our target [...]

Marketing Strategy: How To Create It Effectively | 3RockAR

Marketing Strategy: How To Create It Effectively

Marketing strategy is the ultimate game plan for winning and keeping your customers. It's just as vital as your business plan. No doubt you go back to it and tweak when necessary as your company grows. Essentially, it's a growth roadmap for your baby. Same as the marketing strategy - only it applies to sales. Do you know how to create an effective strategy that'll sell? Develop your USP (Unique Selling Point) USP is the differentiating point for your product or service; what makes you different [...]