Tag - advertising campaign

Advertising Psychology: How To Incorporate It In Your Strategy | 3rockAR

Advertising Psychology: How To Incorporate It In Your Strategy

Advertising psychology has long been helping marketers to influence customer's behaviour and essentially, increasing the return on investment. The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. Smart, skilful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behaviour is incredibly interesting, and [...]

Augmented Reality Advertising For Better ROI | 3RockAR Advertising

Augmented Reality Advertising For Better ROI

Augmented Reality advertising can drastically improve your return on investment. Using AR, it’s pretty easy to measure ROI almost immediately. Augmented Reality advertising has a huge potential to change the way we market our brands. If the campaign is executed properly, that is. Whether you're using it to display additional information about your product or service or to enhance customer engagement, AR technology will change the way customers engage with brands in any industry. By connecting the real and digital worlds, Augmented Reality [...]

Don't make these mistakes in your advertising campaigns | 3RockAR

Don’t make these mistakes in your advertising campaigns

Advertising campaigns are everywhere, we are inundated with them online and in the real world. Just take a look around you, how many can you see? The competition is exactly is why brands need to stand out from the crowd when advertising (read our previous post on using augmented reality advertising campaigns here) When you create your ad campaign don't make these mistakes: Advertising without doing your research Before creating any type of advert you need to know and understand who your target demographic [...]

Augmented Reality Advertising For Better Ad Engagement | 3RockAR

Augmented Reality Advertising For Better Ad Engagement

Augmented Reality advertising boosts the engagement rates, which is the one metric you should really look out for if you want an advert that sells. Why the engagement though? Why not the impressions for example? Impressions are for vanity Of course, you want your advert to be seen by as many people as possible. However, you should focus more on value rather than the quantity. The more engagement there is, the better the chances of even more impressions – and this goes on in [...]

Why you should use augmented reality advertising - 3rockAR

Why you should use augmented reality advertising

Augmented reality is fast becoming the must-have trend, and forecasts show that it will continue to grow, so why should your company consider using augmented reality advertising? Advertising with AR technology increases and enhances your brand's visibility in a non-intrusive way. Here are a few examples of what augmented reality applications can achieve and bring to an overall marketing campaign: It's still unique Although we're all seeing more and more brands using AR in their marketing campaigns, the technology is still considered a [...]

Augmented Reality Advertising: The Game Changer | 3RockAR

Augmented Reality Advertising: The Game Changer

Augmented Reality Advertising can make your consumer's buying journey fascinating again. Could your brand benefit from AR technology? Although augmented reality has been around for years, it wasn't until the huge success of Pokemon Go AR mobile game played by millions of people all around the world. <And the Harry Potter version coming out this year!> And in 2018, AR advertising finally offers a format that can evoke the true nature and experience of the game in an ad experience. Various companies have [...]

Mobile Marketing: What is it & why does it matter so much? 3RockAR Blog

Mobile Marketing: What is it & why does it matter so much?

Mobile marketing is getting hotter every day. Average smartphone conversion rates are yo 64% compared to the average desktop conversion rates for e-commerce alone. Mobile marketing is the art of marketing your business to mobile phone users by using apps, e-mails, websites and texts. Everything that can be done on a desktop computer is now available your smartphone. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. If you think about it: [...]

Top Tips for Effective Advertising | 3RockAR Augmented Reality

Top Tips for Effective Advertising

Advertising is what keeps your business going. Or should I say - effective advertising is what keeps your business going. Are you in the position where you feel like you're wasting your efforts on ad campaigns that don't work? Do you feel like giving up on advertising your brand altogether because you can't see any results despite of increasing the budget over and over again? Don't. If you don't advertise your product or service, no one will know about out (I'll keep on saying [...]

advertising budget

Most companies almost always throw their advertising budget down the drain

When anyone ever gets asked what their advertising budget is, their eyes glaze over and you can almost see them shake with indecision. The right advertising budget to run a successful ad campaign is a weird beast, and there is no right or wrong answer. What you do with that budget is what counts, and of course, you always want to achieve something from the adverts you run, be it increasing brand awareness or just downright more sales. You need a clearly defined [...]

goals of your advertising

What are the goals of your advertising campaign?

Do you know the actual goals of your advertising campaign? If you have been reading our previous posts you will, no doubt by now know what the aim of running a successful advertising campaign, to resonate with your audience, to build your brand loyalty, to position your product in the marketplace, plus so so much more. But the main goal for you as a business? What is the fundamental reason for running adverts? On a really mercenary level. It is to make money. The [...]