Augmented reality is the future of design
In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like something from a cyberpunk novel. Some sort of cyborg capability that could...
Advertising Psychology: How To Incorporate It In Your Strategy
Advertising psychology has long been helping marketers to influence customer’s behaviour and essentially, increasing the return on investment. The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think...
How Augmented Reality Advertising Campaign Can Grow Your Business?
Even though Augmented Reality is still perceived as more of gaming technology, there are a number of ways to incorporate it into your marketing campaign. AR creates a new digital experience that enriches the relationship between consumer and brand and can be...