Scientific Advertising Is As Relevant Today As It Ever Was
Scientific Advertising by Claude C. Hopkins is a ‘must have’ book for the advertising aficionado, having sold over eight million copies worldwide – almost all marketers consider it, and Hopkins, as a cornerstone of advertising education and wisdom....
Visual Advertising Techniques You Should Start Using Now
Visual Advertising could be a visualization of your product benefit or a problem the service can solve. Visual advertising (when executed properly) evoke an emotional response that leads to a customer purchasing your product or service without a direct ‘buy...