Spice Up Your Advertising With Augmented Reality

Spice Up Your Advertising With Augmented Reality | 3RockAR

Augmented Reality Advertising has been around for a good few years, but 2019 looks more promising for the technology than ever.   It could be because AR is becoming more and more mainstream every month. Or simply because people instantly think ‘FUN’ when seeing an AR application in real life, removing the negativity toward ads out of […]

Scientific Advertising Is As Relevant Today As It Ever Was

Scientific Advertising Is As Relevant Today As It Ever Was | 3RockAR

Scientific Advertising by Claude C. Hopkins is a ‘must have’ book for the advertising aficionado, having sold over eight million copies worldwide – almost all marketers consider it, and Hopkins, as a cornerstone of advertising education and wisdom. Scientific Advertising was first written in 1923 the majority of the knowledge contained in this book is […]

Visual Advertising Techniques You Should Start Using Now

Visual Advertising Techniques You Should Start Using Now | 3RockAR

Visual Advertising could be a visualization of your product benefit or a problem the service can solve. Visual advertising (when executed properly) evoke an emotional response that leads to a customer purchasing your product or service without a direct ‘buy this’ call to action. When a company website enhances our state of mind and goes beyond […]

Meet AIDA – She’ll Help You Create Better Adverts

Meet AIDA - She'll Help You Create Better Adverts | 3RockAR

Meet AIDA – the advertising method that has served marketers around the world for over hundred years. AIDA principle (Attention, Interest, Desire, Action) is an acronym for a principle coined by the American sales and advertisement legend Elias St. Elmo Lewis in the late 1880s. According to him, these are the four stages consumers go through when […]