Tag - advertising camapign

Scientific Advertising Is As Relevant Today As It Ever Was | 3RockAR

Scientific Advertising Is As Relevant Today As It Ever Was

Scientific Advertising by Claude C. Hopkins is a 'must have' book for the advertising aficionado, having sold over eight million copies worldwide - almost all marketers consider it, and Hopkins, as a cornerstone of advertising education and wisdom. Scientific Advertising was first written in 1923 the majority of the knowledge contained in this book is as relevant today as it was then, almost a hundred years ago... ...a hundred years! Let's look at some of the most memorable quotes from the book [...]

Visual Advertising Techniques You Should Start Using Now | 3RockAR

Visual Advertising Techniques You Should Start Using Now

Visual Advertising could be a visualization of your product benefit or a problem the service can solve. Visual advertising (when executed properly) evoke an emotional response that leads to a customer purchasing your product or service without a direct 'buy this' call to action. When a company website enhances our state of mind and goes beyond providing information to creating an experience, our perception of the brand changes–to the point that we can even become emotionally invested in it. The most common visual advertising [...]

Meet AIDA - She'll Help You Create Better Adverts | 3RockAR

Meet AIDA – She’ll Help You Create Better Adverts

Meet AIDA - the advertising method that has served marketers around the world for over hundred years. AIDA principle (Attention, Interest, Desire, Action) is an acronym for a principle coined by the American sales and advertisement legend Elias St. Elmo Lewis in the late 1880s. According to him, these are the four stages consumers go through when watching or viewing an advert. Despite her age, AIDA can still be seen widely used in today’s advertisements. Let's expand on the actual meaning of the acronym: A is [...]