I hope that by now, you are aware of the opportunities social media marketing can offer your business.
If not, you’re probably not using it either at all, or it doesn’t show any results. Which means you’re not doing it right.
With so many options and tools available, it is easy to make mistakes that can hurt both your campaign and your brand.
Let’s talk about the most common social media mistakes that could be sabotaging your results:
Marketing without a strategy
Like with any other aspect of marketing, you need a plan of action. While it’s essential NOT to over-complicate your campaign, you need to know the basics.
- Who is your target audience
- How do you position your product or service
- Short and long-term objectives
And so on.
Focusing on sales rather than relationship
Social media is about being social.
Whether you are posting on Facebook, sending a tweet or launching a tutorial video on YouTube, you don’t want to go for the hard sell.
Your main focus should be on making the connection with your audience.
Dismissing SM as ineffective
Some business owners think that SMM won’t be any good for their industry.
Social media is not just for teenagers and the tech savvy people; it has penetrated all layers of our society.
Treating all social media channel the same
Every social network has its own customs, language, audience and type of content.
For your efforts to be effective, you need to account for differences between social networks.
You need to understand how people communicate on all of the social network you participate in.
Being careless with your story
Remember that what you share on your social media accounts contributes to the image of your brand.
Whether you share your story on Facebook, Twitter, or other social media accounts, you need to make sure you make a good impression and connect with your audience.