SEO: What Is It And Where To Begin?

Jun 15, 2020

2 min read

SEO (short for Search Engine Optimisation) is a must-have when it comes to planning your digital marketing strategy. But what exactly is it and more importantly, how does it work?

SEO is nothing more than a collection of techniques used to boost your company’s website search engine rankings.

Search engines utilise their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day.

The whole point of SEO is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results.

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

Follow these simple steps to make a start:

Keyword Research And Analysis

What is your business model?

Let’s say, you’re a chain of restaurants based in Manchester.  What would you type into a search engine to find your business website or page?

If there is a term you think people might type into Google looking specifically for you, go ahead and type it into Google yourself and see what comes up.

Then, ask your customers!

On-Site Search Engine Optimisation Basics

Create page titles. Keyword-based titles help establish page theme and direction for your keywords.

Also, create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings. (Google doesn’t use the keywords tag any­more.)

Place strategic search phrases on pages. Don’t overdo it though – the content should ALWAYS be written for the users before the SEO robots.

Then, create a sitemap for Google & Bing.

Content Is King

Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website.

Posting a regular and industry related blog posts is the best way to start.

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