Revolutionising Sports With Augmented Reality

Nov 4, 2020

3 min read

Augmented reality (AR) has penetrated into various sectors like education, manufacturing, retail, and healthcare. The sports industry is no different.

AR in sports is capable to improve the skills of athletes, reduce the risk of failures and injuries, as well as enhance the viewing experiences for the fans.

A number of stunning and real-world applications of Augmented reality in sports surely indicate the same – let’s look at some of them.

AR during the tournaments

You can apply augmented reality to different sports competitions to secure the more fair game. Already, we were able to watch the work of the Hawk-Eye system in action for several years now. The technology provides a three-dimensional representation of the ball’s trajectory and is used in cricket, tennis, Gaelic football, badminton, hurling, Rugby Union, association football and volleyball.

AR in sports training

Players need to learn, adapt, and enhance their skills on a regular basis. Also, they need to understand the opponent’s attitude. Well, videos are helping greatly in this context. Now involvement of Augmented Reality in Sports is making the training session more effective.

Augmented reality projects various training data including information, graphs, video clips and more during the live training session. When you are analyzing your session’s feedback, you can check out only relevant information.

AR in sports broadcasting

Although watching sports at home does not provide the same experience as you get in the stadium, it does enable you to enjoy the sporting events with a lot of commentary, discussion, and graphical analysis done in a very professional manner.

AR in sports marketing

Any sporting event needs excellent marketing tools for it to become successful. Sports and advertising go hand in hand.

Most of the sporting events have sponsorship in some form or another. Players, teams, and organizers’ major revenues come from sponsorship and product marketing. Companies get a great opportunity to market their products during sporting events. As these events are viewed by people all over the world, this provides an excellent medium to showcase products to a global audience.

Augmented reality advertising offers a far more engaging experience for your audience than any other medium.

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