Positioning your product is vital for success.
If you have ever been around advertisers or marketers, you will of probably at one time or another heard the phrase position.
But what exactly is product positioning?
To put it simply, it is defining what the product you are selling does, and who it does it for.
By working out this simple “equation” you will make your advertising and marketing campaigns more successful, and if they are more successful, you will get more sales.
Now, this is an area where you really want to focus on and be specific.
Let’s look at a shampoo.
Yes, a shampoo cleans people’s hair (hopefully).
Is that specific enough? Not really. There are a lot of shampoos available to buy.
There are a lot of shampoos available to buy.
So how do you position it?Be more specific on what it does.
How do you tell people what it does (other than clean hair, and who it is for?)Be more specific on what it does.
Be more specific on what it does.
It could be an anti-dandruff shampoo, perfect for those with dry flaky scalps.
Maybe it is a shampoo to treat greasy hair, therefore it is perfect for those people who suffer from oily skin.
By positioning your product you can turn a “generic” product into a brand which will have a loyal following (brand loyalty).
The right positioning will set you apart from the competition in your field.
It will resonate more with your target audience.