Advertising campaigns are everywhere, we are inundated with them online and in the real world.
Just take a look around you, how many can you see?
The competition is exactly is why brands need to stand out from the crowd when advertising (read our previous post on using augmented reality advertising campaigns here)
When you create your ad campaign don’t make these mistakes:
Advertising without doing your research
Before creating any type of advert you need to know and understand who your target demographic is, make sure you know exactly who your audience is. Creating an advert without doing your research is literally pouring money down the drain.
Know who you want your advert to sell to.
Thinking advertising is not necessary
If you don’t advertise, how will you spread the word about your company? How will shoppers find out about your business? Advertising is totally necessary.
When you are using advertising to create awareness for your business you automatically create more awareness for everything you are doing.
Not just your product or service, but you also build trust and credibility.
The wrong creative or medium
Adverts must speak to your audience’s emotions and encourage them to take action. Make sure you choose how and where you advertise carefully. Always make sure that your advert “does something” what outcome do you want from the advert?
Will your target audience see it where you place it?
You see, creating an advertising campaign is easy.
Creating an amazing advert – not so much.
Which is why more and more brands are turning to 3RockAR to incorporate our augmented reality technology in their ads.
Advertising with augmented reality allows your customers to have a fully immersive experience and really take part.
If you want to know more (and avoid the mistakes) contact us here.