Marketing Strategy: How To Create It Effectively

May 30, 2020

2 min read

Marketing strategy is the ultimate game plan for winning and keeping your customers.

It’s just as vital as your business plan.

No doubt you go back to it and tweak when necessary as your company grows.

Essentially, it’s a growth roadmap for your baby.

Same as the marketing strategy – only it applies to sales.

Do you know how to create an effective strategy that’ll sell?

Develop your USP (Unique Selling Point)

USP is the differentiating point for your product or service; what makes you different from the competition.

It’s what you offer that no-one else does in your market – whether that’s higher quality, a lower price, a better customer experience or a new technological innovation.

It’s the customer pain point you can solve that no one else can.

Define your target market

Who are you selling to? Where?

You simply cannot afford to target anyone, hoping for sales.

That’s the only way for your business to compete with big brands – focusing on the niche market.

Look at your current customer base –  look for common characteristics and interests.

See, if you can find others with similar attributes and start from there.

Figure out the features and benefit

What you selling?

What are the physical attributes of your product or uniqueness of your service?

How will their features and specs impact or transform your target audience in a positive way?


Set your marketing goals

Are you promoting your new product or service?

Do you want to raise the brand awareness?

Or do you just want more sales?


Define your ‘where’ and how’

Will you advertise, using Internet marketing, direct marketing, or public relations?

To complete your tactics section, outline your primary marketing strategies, then include a variety of tactics you’ll use to reach prospects at any point in your sales cycle.

To identify your ideal marketing mix, find out which media your target audience turns to for information on the type of product or service you sell.

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