Marketing Automation: What Is It And Why You Should Have It

Jun 21, 2020

2 min read

Marketing Automation is a software designed to make the repetitive marketing activities easier. Why should you invest in it now?

“45% of agencies rely on marketing automation platforms to show ROI and 42% use marketing automation to measure performance.”


Marketing Automation (MA) can we extremely helpful in terms of boosting effectiveness and productivity of your marketing efforts.


By completing some of the workflows for you. These include:

  • Email marketing
  • Landing page creation
  • Cross-channel marketing campaigns
  • Lead generation
  • Segmentation
  • Lead nurturing and scoring
  • Cross-sell and up-sell
  • Retention
  • Measuring ROI
  • Website personalisation

But, you must know the short-term and long-term marketing goals before you even begin.

Ok, but why? Isn’t it cold and inhuman?

Wouldn’t marketing automation just spam my audience?

No – that’s a myth.

It is true, however, that it can transform how you market your business.

Better Lead Qualification Across All Marketing Channels

Yep, that’s one of the benefits.

MA connects your social media, email marketing and content marketing, providing combined ROI measures for you and your sales team.

The ability to demonstrate the effectiveness of campaigns helps move from cost centers to revenue generators.

This allows you to focus on more than just direct sales.

Which leads us to …

Better Content Personalisation

Marketing automation gives your team the ability to add more personal touches to your campaign – by collecting data on a prospect’s interests and goals, you can custom-tailor future offers so that they are more relevant.

First, you have more data about your audience and the ability to segment the content accordingly to demographics, interests and preferences.

In other words, it lets you create a different message that will resonate with different user groups.

And because it’s automated, you’ll have more time to craft the RIGHT message.



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