Making Advertising Fun Again With Augmented Reality

No wonder that augmented reality advertising is quickly becoming of the hottest trends for brands that want to increase their customer engagement.

 

Consumers today are bombarded with thousands of ad messages daily. And with all of this noise, it is virtually impossible for us to pay any attention to these messages.

Especially when that message is boring.

Whether on social channels or across the web, we all know how to ignore boring ads and pay attention to the content that is interesting to us.

And marketers must understand that consumers are looking for experiences, not ads. 

 

Why Augmented Reality?

 

AR has already found early use in the $30B digital segment of the home furnishings market with AR applications (aka “Augmented Retail”) from many companies, including IkeaWayfairLowe’s, and Williams Sonoma.

Software for smartphones by Apple and Google had over half a billion AR-capable devices in the market by the end of 2017. That number is expected to grow to 4.25 billion devices by 2020.

Global spending on AR and virtual reality technology will grow from $11.4 billion in 2017 to $215 billion in 2021. VR headsets will likely be the sales leader until 2019, at which time AR headsets are expected to begin dominating sales.

 

What makes AR advertising so special?

 

First and foremost, it’s the promise of an emotional connection with the audience augmented reality offers.

With this new medium, consumers are invited to interact, play, and share their experiences with their friends. The challenge of the passive one-way ad unit is removed and the opportunity to provide an experience through an ad campaign is front and centre.

Just look at how our #MagicMirror campaign last year transformed King’s Cross Station:

 

 

Giving advertisers and marketers an opportunity to create innovative campaigns that integrate the digital world into the real world, AR is popular with a wide range of consumers, from children and tech-savvy millennials to baby boomers – basically, anyone owning a smartphone.

This grants full control in the consumer’s hands and lets them decide to interact with a brand or organisation at any moment.

Another benefit is the possibility of virtual try-ons.

Your consumers can try on many different items with AR: glasses, shoes, clothing, jewellery, watches, etc., without leaving their homes. This makes AR ads a powerful tool for driving sales and increasing revenue, especially, at the age of e-commerce.

 

Want to know how we can help you take your business to the next level using augmented reality advertising? Email us at hello@3rockar.com

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