3rockAR’s Magic Mirror World Tour (Part 2)

Oct 13, 2021

4 min read

You know the common saying, ‘what happens on tour, stays on tour’? Well, not in the case of 3rockAR’s Magic Mirror World Tour!

Welcome to part 2 of our showcase, featuring some of the biggest and best cities in the world.

It was an absolute joy to bring these experiences to new audiences, who in turn were delighted and surprised to see themselves on screen with some of their favourite brands.

Pssst! We’ve just launched the world’s first AR-enabled DOOH network, so if you’re looking for a DOOH campaign that can make a bigger impact and go viral whilst delivering tangible results for your brand.

Canada – Quebec City and Toronto 2019

In October 2019, we partnered with Choice to bring our exclusive Magic Mirror experience to Quebec City and Toronto – and what a time we had! Here’s a fond look back at some of the memorable and engaging experiences we delivered on our World Tour.

As you can tell, when people see themselves on the screen, they can’t help but stop, engage, spend quality time with your brand and leave with a smile on their face (they’ll also tell their friends).

Switzerland – Zurich and Bern

From dinosaurs to digestive biscuits, here’s a look at when the 3rock team brought augmented reality to Zurich and Bern – featuring some of the world’s biggest brands!

You can’t beat AR when it comes to engaging audiences, as this video demonstrates:

Germany – Berlin 2018

Audiences were amazed and astonished by some of the incredible, fun and memorable experiences we brought to Berlin in 2018. From sweetcorn to unicorns, pizzas, phones and footballs, there was something to capture the attention of just about everyone!

Advice from an AR expert

If you’re looking to make a big impact and get your brand the attention it deserves, with increased engagement and viral campaigns people love to share, here’s a bit of advice.

Choose a partner who is not only experienced at creating augmented reality campaigns, but who can also deliver them in a way that’s going to get you the best results for your brand.

After all, it’s one thing to spend the time and money creating an incredible experience, but all of that is meaningless if no-one gets to see it at the end of the day.

Augmented Reality Advertising 3rockAR Agency London

We’d recommend speaking to a couple of agencies, and choosing one who not only listens to what you’re actually trying to achieve, but also asks you all the right questions so that the experience at the end of the day truly fits your brand and message.

Ask to see the kind of results they’ve achieved for previous clients – testimonials, and examples of their work are always helpful, too!

To sum it up…

I hope you’ve enjoyed this little bit of insight into our Magic Mirror World Tour, and what’s possible with this technology. There’s a reason why we’re chosen to showcase some of the world’s biggest brands.

This is how we #DOOH it. And with our AR-enabled DOOH network now in place, it’s never been so accessible!

Want to learn more about what’s possible with 3rockAR’s Magic Mirror experience (or a seamless WebAR experience with no app or download required)? Get in touch with our team today? hello@3rockar.com.

Written by: Ian Brookes, Cofounder/MD

Get in touch with me via email: ib@3rockar.com or call 0203 588 6140.

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