3rockAR’s Magic Mirror World Tour (Part 1)

Sep 15, 2021

4 min read

If you’re feeling under pressure to create viral campaigns, and provide instant results that prove a good ROI for your brand, you may be considering an AR experience like 3rockAR’s Magic Mirror.

After all, augmented reality is shown to skyrocket engagement levels with viral campaigns that bring cost per contact down by as much as 50%.

Magic Mirror is a unique DOOH AR experience that’s exclusive to us here at 3rock, and although it’s been around a while, we’ve just launched the world’s first AR-enabled DOOH network.

With that in mind, we wanted to show you how Magic Mirror went down in various worldwide locations (pre covid pandemic). And this is only part 1!

London – Underground

What did these London underground commuters think of 3rock’s Magic Mirror experiences? We asked them to find out (and you’ll see some of the responses in the video below)!

One of the things we love most about Magic Mirror and capturing these videos, is being able to show you the reactions on people’s faces that make creating these incredible experiences so worthwhile.

It also demonstrates why AR is so powerful for your OOH and DOOH campaigns!

Sydney – World Square

Now, let’s take a quick look back to the time 3rockAR brought the Magic Mirror to World Square in Sydney Australia.

Crowds of passersby were enthralled and amazed by the spectacular images and interactive graphics displayed on the massive outdoor screen – and can you blame them?!

We had an amazing time in Sydney. Check out the video to see what’s possible with 3rock’s Magic Mirror!

Advice from an AR expert

Looking to create an unbeatable AR experience for your brand that leaves your competitors in the dust – but don’t know where to start?

When it comes to augmented reality, the only limit’s your imagination. Here at 3rock, we work with some of the world’s biggest brands, to not only develop the experience, but also push it out there to the world.

A one-stop shop, if you will. After all, there’s little point creating these incredible experiences if no-one will be around to view them.

That’s why, if you decide you’d like to make an impact with something as powerful as an augmented reality mirror experience, choosing an agency with advertising experience is a must (unless you choose to do that part yourself).

Choose a partner who can create something that:

  • Truly fits your brand and message
  • Is sure to make an impact for all the right reasons
  • Delivers the results you need

We’d recommend speaking to a couple of agencies, and choosing one who not only listens to what you’re actually trying to achieve, but also asks you all the right questions.

Always ask to see examples of their work – and the results!

To sum it up…

Thanks for reading, and I hope you’ve enjoyed these Magic Mirror videos showcasing some of the experiences we’ve created for our clients.

If you’d like to learn more about what’s possible with 3rockAR’s Magic Mirror experience (or a seamless WebAR experience with no app or download required), why not get in touch with our team today? hello@3rockar.com.

Written by: Ian Brookes, Cofounder/MD

Get in touch via email: hello@3rockar.com or call 0203 588 6140.

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