Is your customer loyal to your brand?
What is brand loyalty anyway?
And how do you achieve it?
The definition of brand loyalty is;
“The tendency of consumers to continue to purchase the same goods or services, rather than buying competitors”
Customers who are loyal to a brand, will not go elsewhere, they will buy consistently from you, regardless of price and convenience.
There are many different ways of building your brand, marketing it and advertising that you can use to achieve this.
Building and keeping your brand loyalty is fundamental, it can truly make your business.
How do you create this loyalty amongst your customers?
The following points certainly help;
Making your customer loyal to your brand starts with having a purpose if you have no purpose you will likely have no brand loyalty.
You as a company need to answer “why do we do what we do” for your customers, this is the purpose of your brand.
The biggest and best brands identify their ideal customer, then they concentrate on them. If you aim your marketing and advertising campaigns specifically
If you aim your marketing and advertising campaigns specifically at your customer avatar then the greater chance of success, if your target audience is too wide or broad then any future campaigns and indeed loyalty will be diluted.
Confirm what you do best
Ever heard the phrase, jack of all trades, master of none?
Figure out what your brand does better than anyone else, and do it to the best of your ability.
Deliver on your promise
This is vitally important to get and gain a loyal customer base. If you overpromise and underdeliver than you will never gain loyalty and repeat customers.
Your brand must be consistent in all things. From start to finish.
Consistency breeds familiarity, which in turn creates trust.
Trust is the foundation of loyalty.