Who is your customer avatar? No, not that blue alien!

May 30, 2020

2 min read

Customer avatar, you mean the blue alien from that film right?


I mean who is your ideal client?

Create a customer avatar.

Identify who your perfect customer is.

In business understanding and defining your target market and target audience is crucial.

By having a clear understanding of who you want to reach to sell your product or service to will help your company in all marketing and advertising endeavours, as you can tailor and pitch your message and identity directly to them.

Define a clear customer Avatar and ensure your brand is aimed at them.

Let’s take a reality check here.

You could have the best product.

The best service.

An amazing brand.

You could be the best in the world at what you do.

Ready for the reality check?

No one will buy it.

Not if they don’t want it.

Not if they don’t believe they need it.

No sales?

No business!

Think like your perfect customer, picture them in your mind.

Give them a name if you like.

By doing this, by creating an avatar you can tailor your marketing and advertising to them.

You can make them care.

You can solve their problem.

Make them want your product.

They will believe that they need your service.

Now add in an amazing advertising experience that really hits your client right where it matters.

No not in their wallet.

In their heart.

Advertising with augmented reality from 3rockAR creates all sorts of “feels” for your client.

Don’t just take our word for it.

Check out what Bridgestone said about the ad campaign we ran for them;

“As the biggest tire manufacturer in the world, Bridgestone knows best how important good quality and a high service level are. Working together with 3rockAR was both, very creative and exciting as well as absolutely professional and reliable. The result was amazing and helped us to deliver our message in an innovative way to our customers. Many thanks to the whole AR team for this fantastic event!”

Bridgestone knows their customer avatar.

We created an AR advertising campaign that targetted their ideal client.

Who is your perfect customer?

Put some thought into it.

Your customer will thank you for it.

So will your bank balance.


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