Successful adverts have simple outcomes. Either they are to increase brand awareness or to sell a product or service.
Sounds almost too simple right?
Well it is, and that is the beauty of a great advert, they should not be overly complicated or too intellectual.
To paraphrase the advertising genius of David Ogilvy
“creative does not pay the bills”
So many brands, companies and even agencies try to overcomplicate their adverts and the outcome and the overall message just gets lost.
Which is why you should always KISS your adverts?
Of course, we do not mean literally kiss them, although when we release an advert that cuts it close to the deadline sometimes we do feel like actually kissing them.
No, we mean Keep It Simple, Stupid.
Always know the desired outcome that you want your ad to achieve.
Make sure it achieves it!
You should never, ever overcomplicate your message, it ends up just being confusing to your audience.
Simplicity is king and honestly, a simple advert is, well, simply great and will stand head and shoulders above the competition.
Work out what your USP is, know who you are speaking to in the ad, know exactly what it is you are selling.
Combine those three simple elements and keep the story simple.
That is what makes a successful advert.
One that does pay the bills!
If it doesn’t? Well, you can kiss that ad campaign goodbye.
No one wants that.
So next time you run adverts ensure that you KISS it in the right way!
By keeping it simple, stupid.
If you want to know more about using cutting-edge augmented reality technology in your next advertising campaign, why not contact us to discuss your options.
We keep it simple.
Our advertising works.
Simply contact us now to find out more