Humanising your brand is easier than you think, yet so many companies get it SO wrong. I’m talking faceless, cold, and robotic environment where one monotone branded voice is asking you to buy their product or service.
Why do I think it’s simple?
There is one and the only thing you should consider when you’re working on your marketing strategy:
You are human. And so are your customers.
This rule doesn’t only apply to your ad campaigns – it should be visible across all marketing mediums, such as social media, email marketing, TV ads and so on.
There is, of course, more ways of humanising your brand.
Show your personality
Who are you? What do you wear? Are you funny or are you serious? Are you a combination of both? What do you like?
If you don’t know, come up with a fictional character that could be the voice of your brand.
Give them a name and answer all of the questions above.
These questions will help you imagine a real personality to serve as your brand’s avatar, and from there it’s easy to slip into that mentality.
Show off your staff
Customers LOVE to peek behind the scenes – why deprive them of this pleasure?
Showing the real people behind the work is something that helps build trust with potential customers and also helps extend the longevity of a client’s likelihood of staying on.
Share the moments that you are human. When you have a company party take some photos and share them with your audience.
Talk with your audience
Don’t just post ads to your users; engage them in conversation. Ask them what they like and what they want to see.
When you create a Twitter or Facebook account, you are essentially inviting your consumers to connect with you; not showing up on any of your platforms is like a broken promise