Global augmented reality market gains are projected to top $133.8 billion by 2021. The sales, manufacturing, and retail sectors are all seeing increased growth in AR spending and may even surpass consumer spending by 2021.
The question is, how augmented reality technology can be used to grow your sales?
Although the AR technology is said to be still in its infancy, it’s also clear to see that it is gradually overtaking every aspect of our lives.
And, thanks to its simplicity (unlike the Virtual Reality, users do not need additional devices, such as VR headsets), it’s easily accessible on our smartphones and tablets.
Sales, manufacturing and retail industries are already taking advantage of possibilities AR offers. We can expect rising numbers of AR experiences in shops – both online and physical stores.
It is easy to personalize, its versatility is unmatched, and is intuitive and easy to use. AR is being revamped as a technology that seamlessly integrates the digital world with the real one.
How does that convert into sales?
We have all heard the old saying – if you don’t advertise your product or service, no one will know about it.
One of the most obvious AR’s applications is, of course, advertising, and we are the perfect example of it.
Using only customers’ smartphones and existing marketing channels, businesses can engage both prospects and patrons with dynamic interactive experiences no other medium can match.
More importantly, the technology appeals to a wide range of consumers, from children and tech-savvy millennials to baby boomers.
Augmented reality also offers more detailed advertising (due to the higher pixel/display size ratio seen in AR versus 2-D monitors).
Once your ad is live, the innovative and entertaining element inspires the audience to share your content on their social media platforms, boosting your brand’s recognition and traffic.
Increased traffic equals sales.
Thanks to the Pokemon Go, consumers are already familiar with the concept of overlaying their real-world environment with digital images.
Why not take it further and use the craze to incorporate 3RockAR’s augmented reality advertising screens into your marketing strategy?