Golden Rules of Good Advertising

Dec 20, 2020

2 min read

Advertising changes every day. Every day, new technologies and opportunities emerge, promising effectiveness and of course, great ROI.

Being innovative and well-informed about the latest marketing trends is crucial for your business.

Nevertheless, there are certain fundamentals that never change and you should always go through all of them when planning your advertising campaign.

These will help you create an advert that sells.

What are they?

Advertising takes time

To start, advertising takes more than a few days to be created. The most creative and original campaigns in the world take months to create, and even smaller ones take weeks.

Creativity can’t be rushed—for cheap, anyway.

Second point: It takes time for your ads to begin working. It might take six or seven impressions before you remember the brand from an ad. It might take 10 to 15 impressions before someone is ready to buy—even when they’re part of the target audience.

Overall, advertising takes weeks before you start noticing a difference.

Advertise to those who want to buy your product

The worst mistake you can ever make is to forget about your ideal customer. When creating your advert, think of what your audience likes.

Drop guesswork though – ask your consumers instead.

Test and measure

Monitor the response to your advertisements. The results will tell you what works and what doesn’t.

Click here to find out more about why you should test your adverts.

Expect failure

Simply put, most ads either don’t persuade, aren’t placed in the right context, or aim to be unremarkable.

Try something new, and place that fresh idea or message in front of your audience. Don’t be afraid to be creative—assuming it’s relevant, your audience will respect you for it.

Focus on the content

Don’t over-complicate your message.  Don’t try to make your ad look beautiful, either.

It is not about beauty or being smart, but about the content – the words you use. Your words should be persuasive and emotionally-compelling, with an attention-grabbing, benefit-driven headline.

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