Is email marketing part of your marketing strategy?
If you’re just about to say no, let me tell you something that will make you realise what you are missing out on.
According to research conducted by the Radicati Group, more than 210 million emails are sent every day, including those that fall foul of the spam filter.
When done well, email marketing has arguably the best return on investment out of other forms of digital marketing.
Let’s talk about the benefits.
EM gives you an option to pinpoint the exact audience you want to receive your message.
By using email marketing segmentation, you can send messages to smaller groups within your larger list to improve results.
This opens the magic personalisation feature of email marketing – it makes it really simple to customise your content for each customer.
That converts into much higher conversion rates.
Email marketing can be done at a very low overhead cost!
You don’t need a ton of employees, designers, or marketing analysts.
Nor to pay for printing, postal mailing costs, phone lines, or advertising rates.
All you pay for is the email automation platform, such as MailChimp.
Most of the email automation platforms already include professional email templates in the plan (whilst you can still design your own template).
Using recurring email templates, all you’ll need to do is to approve the copy for the email and any changes to graphics.
Also, many people like using email marketing because it supports the green initiative and is paperless.
No matter where you are or when you need to reach people, targeted emails can reach their targets.
There are NO boundaries.
And with nearly two-thirds of all emails being opened on a mobile device, your audience can see the message instantly.
EM draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates.
But they’re not just numbers.
They are insights into your customer’s behaviours and interests.